Marketing Revolution pdf epub mobi txt 電子書下載 2024

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Gamble, Paul R./ Tapp, Alan/ Marsella, Anthony/ Stone, Merlin

Kogan Page Ltd

2007-7

308

$ 29.95

Pap

9780749449803

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发表于2024-11-29

Marketing Revolution epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Marketing Revolution pdf epub mobi txt 電子書下載 2024

圖書描述

How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions by drawing on international research and analysis from leading consultants, academics and practictioners, and from the authors' insight into the revolutionary marketing practices of IBM. This book encourages managers to think about their marketing environment in a new way and shows readers how to transform their marketing techniques. Marketing Revolution includes radical business tools designed to deliver real value, advice on how to re-structure or even totally rebuild the marketing capability, and guidelines to increase business revenue.

Marketing Revolution 下載 mobi epub pdf txt 電子書