Deconstructing Public Relations pdf epub mobi txt 电子书下载 2024

☆☆☆☆☆
简体网页||繁体网页

Mickey, Thomas J.

Lawrence Erlbaum Assoc Inc

2002-10

176

$ 36.10

Pap

9780805837490

图书标签:

喜欢 Deconstructing Public Relations 的读者还喜欢

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到小哈图书下载中心

qciss.net

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-08

Deconstructing Public Relations epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Deconstructing Public Relations pdf epub mobi txt 电子书下载 2024

图书描述

Utilizing case studies from public relations, advertising and marketing to illustrate deconstruction and analysis of public relations campaigns, this volume provides a critical look at public relations practice. The author applies the cultural studies approach and explains how it can be used as a critical theory for public relations practice. He concentrates on looking at the material text of a campaign; therefore, the text will become the focus of deconstructing. This book seeks to reflect the work of French philosopher Jacques Derrida who proposes that one deconstructs a text as a way of examining the ideas proposed in the text. Thus, the work of deconstruction can become a critical reflection on public relations work. The book questions the purpose of a particular public relations project - whether employee communications, government lobbying, community relations, crisis communication, or product promotion. Looking at the point of view in the campaign, it examines the data or evidence for that point of view, as well as the assumptions of that view.

Deconstructing Public Relations 下载 mobi epub pdf txt 电子书