Luxury Fashion Branding pdf epub mobi txt 電子書 下載 2024


Luxury Fashion Branding

簡體網頁||繁體網頁
Uche Okonkwo
Palgrave Macmillan
2007-6-15
320
USD 56.00
Hardcover
9780230521674

圖書標籤: 奢侈品  營銷  Fashion  時尚  Luxury  英語原版  服裝設計  英文原版   


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发表于2024-12-25

Luxury Fashion Branding epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Luxury Fashion Branding epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Luxury Fashion Branding pdf epub mobi txt 電子書 下載 2024



圖書描述

Luxury Fashion Branding - Trends, Tactics, Techniques, is the groundbreaking pioneer text that addresses the business of luxury from a strategic viewpoint. It critically analyses the essential aspects of the luxury fashion sector through tracing its origins, analysing its current state, assessing its consumer behaviour, retailing tactics, branding and marketing strategies, e-business techniques, new luxury definitions and their implications, environmental analysis, customisation methods, business modelling and case study analysis.

For the first time, the luxury industry is provided with advanced strategies, tools and techniques required for modern business management, through sound research and ongoing practice. These are sources of new approaches towards the business of smartly bringing objects of desire into the marketplace.

Luxury Fashion Branding has been described as the text that will re-define the business practices of the luxury industry. The book is imperative for anyone connected with the luxury industry; those aspiring towards luxury; those seeking transferable skills; and those who simply want an insight into this intriguing business.

Luxury Fashion Branding 下載 mobi epub pdf txt 電子書

著者簡介

Uché is one of the pioneer Strategy & Management Consultants and opinion leaders in the luxury industry. Based in Paris, she is the Director & Co-founder of Luxe E.t.c. (www.luxe-etc.com), a Strategy & Management Consultancy specialized in the luxury industry. Luxe E.t.c. is playing a key role in the current re-shaping of the global luxury sector and collaborates closely with luxury brands such as Louis Vuitton, Christian Dior, Gucci, Piaget, André Ross, Burberry, Daniele de Winter, Coty Prestige, Interactive Luxury Solutions, L'Oreal luxury division, among several others.


圖書目錄


Luxury Fashion Branding pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

廢話連篇,有建設性的策略方案很少。。。。

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給我很多啓發 挺好的 就是寫的不是很有趣

評分

作為復習營銷概論還是不錯,但是還是作者似乎還是說不清luxury fashion branding 和 mass fashion branding的區彆

評分

這。。。。這隻能騙騙沒學過marketing的人吧。。。。也就看看裏麵資料性的東西。其他沒什麽。

評分

給我很多啓發 挺好的 就是寫的不是很有趣

讀後感

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Luxury Fashion Branding pdf epub mobi txt 電子書 下載 2024


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