Luxury Fashion Branding

Luxury Fashion Branding pdf epub mobi txt 电子书 下载 2025

Uché is one of the pioneer Strategy & Management Consultants and opinion leaders in the luxury industry. Based in Paris, she is the Director & Co-founder of Luxe E.t.c. (www.luxe-etc.com), a Strategy & Management Consultancy specialized in the luxury industry. Luxe E.t.c. is playing a key role in the current re-shaping of the global luxury sector and collaborates closely with luxury brands such as Louis Vuitton, Christian Dior, Gucci, Piaget, André Ross, Burberry, Daniele de Winter, Coty Prestige, Interactive Luxury Solutions, L'Oreal luxury division, among several others.

出版者:Palgrave Macmillan
作者:Uche Okonkwo
出品人:
页数:320
译者:
出版时间:2007-6-15
价格:USD 56.00
装帧:Hardcover
isbn号码:9780230521674
丛书系列:
图书标签:
  • 奢侈品 
  • 营销 
  • Fashion 
  • 时尚 
  • Luxury 
  • 英语原版 
  • 服装设计 
  • 英文原版 
  •  
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Luxury Fashion Branding - Trends, Tactics, Techniques, is the groundbreaking pioneer text that addresses the business of luxury from a strategic viewpoint. It critically analyses the essential aspects of the luxury fashion sector through tracing its origins, analysing its current state, assessing its consumer behaviour, retailing tactics, branding and marketing strategies, e-business techniques, new luxury definitions and their implications, environmental analysis, customisation methods, business modelling and case study analysis.

For the first time, the luxury industry is provided with advanced strategies, tools and techniques required for modern business management, through sound research and ongoing practice. These are sources of new approaches towards the business of smartly bringing objects of desire into the marketplace.

Luxury Fashion Branding has been described as the text that will re-define the business practices of the luxury industry. The book is imperative for anyone connected with the luxury industry; those aspiring towards luxury; those seeking transferable skills; and those who simply want an insight into this intriguing business.

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又一本速食商业畅销书

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给我很多启发 挺好的 就是写的不是很有趣

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值得一读,毕业论文重要参考文献。

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冗长,废话多。本来想着是老师推荐书目就看完了吧,看到中间把 hk, china, taiwan并列,果断弃坑。。 什么嘛。。都不了解国际形式,做什么奢侈品牌导读。。。另外,例子里大多简单列举欧洲品牌和人名,没做延申,不太适合中国学生阅读。弃于:Chapter5, p173 (共10章,300多页)

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From Guerlain(1828) to Tom Ford(2006).

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