Marketing Management and Strategy pdf epub mobi txt 电子书下载 2024

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Doyle, Peter/ Stern, Philip

Prentice Hall

2006-5

464

$ 142.38

Pap

9780273693987

图书标签: Marketing ReadingList D1、商科 766marketing_management

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发表于2024-12-27

Marketing Management and Strategy epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing Management and Strategy pdf epub mobi txt 电子书下载 2024

图书描述

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

Marketing Management and Strategy 下载 mobi epub pdf txt 电子书