Marketing Destinations and Venues for Conferences, Conventions and Business Events pdf epub mobi txt 电子书下载 2024

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Davidson, Rob/ Rogers, Tony

Butterworth-Heinemann

2006-5

298

$ 68.87

Pap

9780750667005

图书标签: 教材 management events ProjectManagement

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发表于2024-08-20

Marketing Destinations and Venues for Conferences, Conventions and Business Events epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing Destinations and Venues for Conferences, Conventions and Business Events pdf epub mobi txt 电子书下载 2024

图书描述

"Marketing Destinations and Venues for Conferences, Conventions and Business Events" covers key areas in marketing and promotion, such as: trends and issues in destination and venue marketing; strategic marketing planning, ROI and strategy evaluation; destination and venue selling strategies; future challenges, opportunities and supply-side developments; author commentary and international case studies identifies 'best practice' in marketing and promotion; pulls together in one volume the latest ideas, research, and current and future trends; and chapter outlines, objectives, learning outcomes, case studies, conclusions with Q&As, further reading and weblinks encourage progressive learning.

Marketing Destinations and Venues for Conferences, Conventions and Business Events 下载 mobi epub pdf txt 电子书