圖書標籤: 廣告 教材 營銷 翻譯 美國 文案 廣告
发表于2024-12-24
Hey, Whipple, Squeeze This pdf epub mobi txt 電子書 下載 2024
Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.
評分Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.
評分Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.
評分Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.
評分Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.
1、关于广告的一切就像变魔术那样。你越是重复不断地做广告去招惹顾客,你的肥皂销量就越好。 (微点评:贪玩蓝月没玩没了地网络刷屏,还找了那么多代言人,看来是真有人玩。) 2、广告的目的之一就是促销。 (微点评:超市里的广告从来不用多有文采,只要促销俩字够大就行。)...
評分第二章 好记性不如烂笔头 品牌是一个形容词 1.品牌是一个形容词,让你的品牌代表某“一种”东西。 2.一旦顾客尝试使用某种产品,那么所有其他优势就都是用来支撑将品牌的核心价值陈述的。 动笔之前的功课 1.从检查当前产品的市场定位开始。消费者头脑中记忆产品的空间是有限的...
評分技术上的内容不想提了,是值得一看的文案指导书。其它诸如如何与客户拆招、应聘、谈工资等细节,在书的后面都有谈及,算是很实用。 只是没想到,一本教材,也可以让我感恩。 一直觉得广告是我的副业,虽然以此赚钱生存,但心下始终没有很正视它。做了这么多年,直至最近慢慢...
評分模仿 在我们这个时代里,我得出了这样一个新的观点:“在你有更好的答案之前,你能做的就是模仿。”我模仿的人是鲍勃·盖奇(Bob Gage)[5],我模仿了他整整5年。 原创 今天有效的创意放在明天就不会再吸引人了。因为巨大的原创影响力已经失去了效果。 根本需求 要记住,风格...
Hey, Whipple, Squeeze This pdf epub mobi txt 電子書 下載 2024