Principles of Marketing (17th Global Edition) pdf epub mobi txt 电子书下载 2024

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Philip T. Kotler

Pearson Education Limited

2017-7-27

736

USD 38.3

Paperback

9781292220178

图书标签: Marketing 英文原版英文美国

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发表于2024-11-24

Principles of Marketing (17th Global Edition) epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Principles of Marketing (17th Global Edition) pdf epub mobi txt 电子书下载 2024

图书描述

For Principles of Marketing courses that require a comprehensive text.

Help readers learn how to create value through customer connections and engagement

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

Principles of Marketing (17th Global Edition) 下载 mobi epub pdf txt 电子书