具体描述
This is the first definitive introduction to behavioral economics aimed at advanced undergraduate and postgraduate students. Authoritative, cutting edge, yet accessible, it guides the reader through theory and evidence, providing engaging and relevant applications throughout. It is divided into nine parts and 24 chapters:
Part I is on behavioral economics of risk, uncertainty, and ambiguity. The evidence against expected utility theory is examined, and the behavioral response is outlined; the best empirically supported theory is prospect theory.
Part II considers other-regarding preferences. The evidence from experimental games on human sociality is given, followed by models and applications of inequity aversion, intentions based reciprocity, conditional cooperation, human virtues, and social identity.
Part III is on time discounting. It considers the evidence against the exponential discounted utility model and describes several behavioral models such as hyperbolic discounting, attribute based models and the reference time theory.
Part IV describes the evidence on classical game theory and considers several models of behavioral game theory, including level-k and cognitive hierarchy models, quantal response equilibrium, and psychological game theory.
Part V considers behavioral models of learning that include evolutionary game theory, classical models of learning, experience weighted attraction model, learning direction theory, and stochastic social dynamics.
Part VI studies the role of emotions; among other topics it considers projection bias, temptation preferences, happiness economics, and interaction between emotions and cognition.
Part VII considers bounded rationality. The three main topics considered are judgment heuristics and biases, mental accounting, and behavioral finance.
Part VIII considers behavioral welfare economics; the main topics are soft paternalism, and choice-based measures of welfare. Finally, Part IX gives an abbreviated taster course in neuroeconomics.
作者简介
Sanjit Dhami is Professor of Economics at the University of Leicester. He studied at the Delhi School of Economics and the University of Toronto for his Masters, MPhil, and PhD degrees in economics. He has previously taught at the Universities of Toronto, Essex, and Newcastle. His research has mainly focused on behavioral economic theory and its applications. He has published on the axiomatic foundations of the various components of prospect theory, behavioral political economy using other-regarding preferences, behavioral time preferences, foundations of behavioral game theory, and applications in tax evasion, stochastic dominance concepts under other-regarding preferences, and in behavioral law and economics.
目录信息
Introduction
Part I: Behavioral Economics of Risk, Uncertainty, and Ambiguity
Introduction to Part I
1. The Evidence on Human Choice under Risk and Uncertainty
2. Behavioral Models of Decision Making
3. Applications of Behavioral Decision Theory
4. Human Behavior Under Ambiguity
Part II: Other-Regarding Preferences
Introduction to Part II
5. The Evidence on Human Sociality
6. Models of Other-Regarding Preferences
7. Human Morality and Social Identity
8. Incentives and Other-Regarding Preferences
Exercises
Part III: Behavioral Time Discounting
Introduction to Part III
9. The Evidence on Temporal Human Choice
10. Behavioral Models of Time Discounting
11. Applications of Present Biased Preferences
Exercises
Part IV: Behavioral Game Theory
Introduction to Part IV
12. The Evidence on Strategic Human Choice
13. Models of Behavioral Game Theory
Exercises
Part V: Behavioral Models of Learning
Introduction to Part V
14. Evolutionary Game Theory
15. Models of Learning
16. Stochastic Social Dynamics
Appendices and Exercises
Part VI: Emotions
Introduction to Part VI
17. Emotions and Human Behavior
18. Interaction Between Emotions and Cognition
Exercises
Part VII: Bounded Rationality
Introduction to Part VII
19. Judgment Heuristics
20. Mental Accounting
21. Bounded Rationality in Financial Markets
Exercises
Part VIII: Behavioral Welfare Economics
Introduction to Part VIII
22. Behavioral Welfare Economics
Exercises
Part IX: Neuroeconomics
Introduction to Part IX
23. Neuroeconomics
Appendix on Game Theory
Introduction
Normal form games
A basic taxonomy of some normal form games
Two person zero sum games
Selection criteria among Nash equilibria: Payoff dominance and Risk Dominance
Extensive form games
Games of incomplete information
Correlated equilibrium
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读后感
用户评价
这本书最让我感到震撼的是它对于“有限理性”的实用化处理，它不仅仅停留在描述“人不是完美的”，而是深入探讨了如何在“不完美”的前提下做出“更好”的决策。作者提供了一套工具箱，教导我们如何设计“助推”（Nudge）机制，利用人们的认知捷径来引导他们做出更符合自身长期利益的选择，无论是个人储蓄、健康管理还是公共卫生政策。书中对“默认选项”设计力量的分析极为深刻，通过一系列真实的政策案例，展示了一个简单的选项设置如何能产生巨大的行为改变，这比任何说教都来得有效。我特别喜欢作者在讨论政策应用时的审慎态度，他强调了“助推”的双刃剑效应，并讨论了“自由主义的助推”与“家长式作风”之间的伦理边界，这种对复杂性的拥抱，使得全书的论述充满了智慧和负责任的态度。它成功地将抽象的经济学理论转化为了可操作的、具有社会影响力的指导方针。
我必须指出，本书在组织结构上展现了极高的逻辑性和条理性，它没有将所有分散的认知偏差一股脑地抛给读者，而是采取了一种循序渐进、层层递进的方式进行论述。从对基础“满意化”决策的讨论开始，逐步过渡到更复杂的跨期选择和社交偏好模型。尤其让我印象深刻的是关于“社会比较”的那一章，作者详细分析了“向上比较”和“向下比较”如何影响个体的效用函数，以及这种社会参照点如何导致了非理性的消费升级现象。书中对“公平感”的经济学建模尤其精妙，它揭示了仅仅追求自身利益最大化在现实社会中是多么脆弱，人们愿意为了维护一种感知到的公平而牺牲实际的经济利益。这种对人类动机的细致拆解，为理解市场失灵和公共政策设计提供了坚实的理论基石。阅读体验非常扎实，每翻过一章，都感觉自己的认知边界被拓宽了一圈，迫不及待想知道下一个环节会揭示何种关于人性的新洞察。
这本书的叙事节奏把握得非常到位，它巧妙地在严谨的理论推导和生动的案例分析之间找到了一个完美的平衡点。我喜欢作者的写作风格，它既保持了学术的深度，又没有陷入晦涩难懂的数学公式泥潭，使得即便是对经济学背景不那么深厚的读者也能领会其核心思想。例如，书中通过对“禀赋效应”的探讨，清晰地展示了“拥有”如何改变了我们对价值的评估，这一过程的描述充满了画面感，仿佛我们都能亲身体验到那种“舍不得放手”的心理纠葛。更值得称道的是，它将经济学与心理学、神经科学进行了前沿的交叉融合，引入了一些关于决策延迟和冲动控制的神经生物学观点，这让整个分析显得立体而有说服力。这绝非一本简单的介绍性读物，它是在构建一个宏大的分析体系，试图用一套更贴合人性的模型来替代新古典经济学模型。读完后，我感觉自己对“理性选择”这个概念的理解被彻底重塑了，它不再是一个静态的假设，而是一个需要被动态考察的、充满挣扎的过程。
这本关于行为经济学的著作读起来简直是一场思维的探险，它将我们习以为常的理性人假设彻底颠覆了。作者没有满足于罗列那些老掉牙的偏见和启发式，而是深入挖掘了这些非理性决策背后的深层心理机制。我尤其欣赏它对“锚定效应”的剖析，书中不仅引用了大量的实验数据，更重要的是，它构建了一个清晰的理论框架，解释了为什么我们在面对不确定性时，总是倾向于过度依赖最初接收到的信息，即使这些信息是完全随机且无关紧要的。读完这部分，我开始重新审视自己在日常购物和商业谈判中的每一个选择，发现自己远没有想象中那么“精明”。书中对于“前景理论”的阐述也极为精彩，它细腻地描绘了人们如何对损失抱有不成比例的厌恶，以及这种厌恶如何驱动了我们采取风险规避或过度冒险的矛盾行为。这种对人类决策“缺陷”的深度洞察，使得这本书不仅仅是一本学术读物，更像是一部关于人类心智运作的精妙解剖报告。它迫使读者直面自己决策中的盲点，提供了一种全新的、更具现实感的方式去理解经济行为。
如果要用一个词来形容这本书的阅读体验，那一定是“颠覆性”。它对我过去接受的关于经济人的所有刻板印象进行了彻底的清理和重构。不同于那些侧重于介绍行为经济学历史的著作，这本聚焦于构建一个坚固的分析框架，能够解释那些传统理论无法触及的“异常”行为。比如，作者对“时间不一致性”的描述，完美解释了为什么我们总是在新年立下雄心勃勃的计划，却在几周后就放弃了，这种对未来自我与现在自我之间“心理战争”的刻画，极其真实且引人深思。书中对“过度自信”和“规划谬误”的结合分析，尤其具有启发性，它揭示了为什么项目常常延期、成本总是超支的底层逻辑。总而言之，这本书的价值不仅在于解释了过去发生的事情，更重要的是，它提供了一种前瞻性的视角，让我们能够预见和理解未来市场中可能出现的新型行为模式。它是一次对“经济人假设”的庄严告别。
just read part of it
just read part of it
just read part of it
just read part of it
just read part of it
