An Introduction to Behavioral Economics pdf epub mobi txt 电子书下载 2024

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Nick Wilkinson

Palgrave Macmillan

2007-12-15

536

USD 55.00

Paperback

9780230532595

图书标签: 行为经济学 BehavioralEconomics 行为经济经济学美国教材心理学 Ladder

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发表于2024-12-26

An Introduction to Behavioral Economics epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

An Introduction to Behavioral Economics pdf epub mobi txt 电子书下载 2024

图书描述

Why is the return on stocks so much higher on average than the return on bonds? Why is a worker delighted to hear she is going to get a 10% raise in salary, and then furious to find out that a colleague is going to get 15%? Behavioral economics is one of the most influential and dynamic areas in economics today. Applying insights from psychological science to economic models in order to better understand economics decision making, the behavioral perspective has provided important new ways for economists to understand why people make the choices they do. An Introduction to Behavioral Economics provides a comprehensive overview of the field that assumes only an intermediate-level undergraduate economics background, making it an ideal core textbook for advanced undergraduate or master's degree courses in behavioral economics or related subjects. As a single-author text, it provides an ideal 'way in' to the subject and could serve as useful jumping-off point for explorations in the original research itself.

An Introduction to Behavioral Economics 下载 mobi epub pdf txt 电子书