Streaming, Sharing, Stealing pdf epub mobi txt 電子書 下載2025
Michael D. Smith is Professor of Information Systems and Marketing at Carnegie Mellon University's Heinz College, where Rahul Telang is Professor of Information Systems and Management. Smith and Telang are Codirectors of the Initiative for Digital Entertainment Analytics (IDEA) at Carnegie Mellon.
- 商業
- Media
- 經濟
- 社會
- 文化
- 媒體
- 娛樂業
- 娛樂
Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice.
In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries -- and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how.
How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little "moneyball." The bottom line: follow the data.
具體描述
讀後感
評分
評分
評分
評分
用戶評價
4.8
评分4.8
评分為老師的書加上條目真開心:)
评分Bunch of research findings yet not many insightful takeaways - not recommended if you are looking for something fundamentally critical of succeeding in the digital and content space
评分4.8
相關圖書
本站所有內容均為互聯網搜索引擎提供的公開搜索信息，本站不存儲任何數據與內容，任何內容與數據均與本站無關，如有需要請聯繫相關搜索引擎包括但不限於百度，google,bing,sogou 等
© 2025 qciss.net All Rights Reserved. 小哈圖書下載中心 版权所有