Chip Kidd is a designer/writer in New York City. His book cover designs for Alfred A. Knopf, where he has worked nonstop since 1986, have helped create a revolution in the art of American book packaging. He is the recipient of the National Design Award for Communications, as well as the Use of Photography in Design award from the International Center of Photography. Kidd has published two novels, The Cheese Monkeys and The Learners, and is also the author of Batman: Death By Design and the coauthor and designer of True Prep, the sequel to the beloved Official Preppy Handbook. His 2012 TED Talk has been viewed 1.2 million times and is cited as one of the “funniest of the year.” He is most recently the author of the bestselling GO: A Kidd’s Guide To Graphic Design.
A fun, playful look at the importance of first impressions—in design and in life—from acclaimed book designer Chip Kidd.
First impressions are everything. They dictate whether something stands out, how we engage with it, whether we buy it, and how we feel. In Judge This, renowned designer Chip Kidd takes us through his day as he takes in first impressions of all kinds. We follow this visual journey as Kidd encounters and engages with everyday design, breaking down the good, the bad, the absurd, and the brilliant as only someone with a critical, trained eye can. From the design of your morning paper to the subway ticket machine to the books you browse to the smartphone you use to the packaging for the chocolate bar you buy as an afternoon treat, Kidd reveals the hidden secrets behind each of the design choices, with a healthy dose of humor, expertise, and of course, judgment as he goes.
Judge This is a design love story, exposing the often invisible beauty and betrayal in simple design choices—ones most of us never even think to notice. And with each object, Kidd proves that first impressions, whether we realize it or not, have a huge impact on the way we perceive the world.
最近买了两本Chip Kidd的作品集,然后看中文市场上是有他TED演讲的衍生书,看完了发现居然豆瓣上这么多负面评论。 阅读了这些差评后,深刻地理解了“对牛谈琴”的含义。看来审美和体验是无法教授的。而那些人也没有兴趣、没有时间、没有钱去买他的作品合集或者在搜索引擎上深入...
评分自从上学时接触TED这个节目开始,便爱上了各种新思维的方式,借助这样一个平台,得以打开脑洞、扩展知识面、开阔视野,也促使人去思考,去形成各自特别的思维模式。今天要分享的这本书就来自TED思想的力量系列丛书,由奇普.基德所著。该系列书籍均由在TED发布演讲的各...
评分第一次翻阅此书,觉得内容不够诚意,作者提出神秘值图表,借由设计案例中清晰与神秘一组数据的对比来表达这二者的呈现方式与重要性…对于闻名于世的大设计师来说这样显然还不够。 今次重新坐下来通读全篇,随着内容的深入,逐渐了解到作者之脑洞,与一件作品成型的思路:留心生...
评分 评分英文版封面 放个英文版封面做对比。 如果这个设计能打8分,中文版封面顶多就5分, 那个别针我都不知道是干嘛的,结合题目“瞬间打动人心的设计”, 我还以为是讲对人类有益的十大小发明呢。。。
老实说没觉得作者设计的那些封面有多好看…
评分老实说没觉得作者设计的那些封面有多好看…
评分老实说没觉得作者设计的那些封面有多好看…
评分老实说没觉得作者设计的那些封面有多好看…
评分老实说没觉得作者设计的那些封面有多好看…
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