Global Fashion Brands pdf epub mobi txt 电子书下载 2024

☆☆☆☆☆
简体网页||繁体网页

Intellect

295

USD 68

Paperback

9781783203574

图书标签: Fashion Branding

喜欢 Global Fashion Brands 的读者还喜欢

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到小哈图书下载中心

qciss.net

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-30

Global Fashion Brands epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Global Fashion Brands pdf epub mobi txt 电子书下载 2024

图书描述

Fashion branding is more than just advertising. It has been defined as the cumulative image approach targeting customers with products, advertising and promotions organized around a coherent image. It helps to encourage the purchase and the repurchase of consumer goods from the same company. While historically, fashion branding has primarily focused on consumption and purchasing decisions, recent scholarship now challenges old methods suggesting that branding is a process that needs to be analysed from a stylistic, luxury and historical pop cultural view using critical, ethnographic, individualistic, or interpretive methods. In this book authors explore the meaning behind fashion branding in the context of the contested power relations underpinning the production, marketing and consumption of style and fashion as part of our global culture.

Global Fashion Brands 下载 mobi epub pdf txt 电子书