Nike Culture pdf epub mobi txt 电子书下载 2024

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Goldman, Robert; Papson, Stephen; Goldman, Robert

1998-12

208

$ 158.20

9780761961482

图书标签: Goldsmiths, Branding

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发表于2024-11-29

Nike Culture epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Nike Culture pdf epub mobi txt 电子书下载 2024

图书描述

This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.

Nike Culture 下载 mobi epub pdf txt 电子书