Strategic Management

Strategic Management pdf epub mobi txt 电子书 下载 2025

出版者:McGraw-Hill Higher Education
作者:Gregory G Dess
出品人:
页数:576
译者:
出版时间:2006-2-1
价格:GBP 74.99
装帧:Paperback
isbn号码:9780073267210
丛书系列:
图书标签:
  • 管理咨询 
  • 经管 
  • 管理 
  • 战略管理 
  • Consulting/Casebook 
  • Consulting 
  •  
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"Strategic Management: Creating Competitive Advantages, 3/e", by Dess, Lumpkin, and Eisner, responds to the demands of today's rapidly changing and unpredictable global marketplace that students will face when they enter the business world. The concepts-only text provides students with a timely, rigorous, and relevant book written in an engaging manner to spur their interest and excitement. This book provides a solid treatment of traditional topics in strategic management as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and internet strategies. Numerous applications from business practice plus sidebars (approximately six per chapter) bring key concepts to life. Instructors can create their own case volumes for use with "Strategic Management 3rd Edition" from a variety of source - pre-selected case packets, customizing from a recommended set which have been carefully mapped to the chapter concepts, or from the entire Primis database which features cases from Harvard, Darden, INSEAD, Ivey, and other reputable sources.

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