Influence

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Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 2 million copies. Influence has been published in twenty-five languages. His most recent co-authored book, Yes! 50 Scientifically Proven Ways to be Persuasive, has been on the New York Times, USA Today & Wall Street Journal Best Seller Lists.

In the field of influence and persuasion, Dr. Cialdini is the most cited living social psychologist in the world today.

Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of

Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.

Dr. Cialdini is President of INFLUENCE AT WORK, an international consulting, strategic planning and training organization based on the Six Principles of Influence.

出版者:Harper Business
作者:Robert B. Cialdini
出品人:
頁數:336
译者:
出版時間:2006-12-26
價格:USD 17.99
裝幀:Paperback
isbn號碼:9780061241895
叢書系列:
圖書標籤:
  • 心理學 
  • Psychology 
  • 影響力 
  • 心理 
  • 英文原版 
  • 商業 
  • influence 
  • 營銷經管 
  •  
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Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

具體描述

讀後感

評分

读过社科出版社的《影响力》,只有一个字:好! 最近看到人大也出了《影响力》,找来看看,感觉却是非常奇怪。 也许人大《影响力》的最大好处,就是让我们从一本书上,看到了中国出版的书和美国出版的书的巨大差别。 《影响力》的正文:美国出版,5星级 《影响力》的点评和...  

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整体框架: 影响力的武器(刺激——触发特征,固定行为模式;捷径——简单原则;认知对比原理):互惠、承诺和一致、社会认同、喜好、权威、稀缺。 互惠:心理基础——负债感、感恩图报。应用:不公平交换,给小换大;“拒绝—退让策略”。案例:商业——免费试用。 承...  

評分

读《影响力》还是要读社科版,原因有三个: 第一,社科《影响力》是新版,人大《影响力》是旧版 社科版《影响力》和人大版《影响力》是同一本书的两个版本。虽然社科版的《影响力》比人大版早了整整5年问世,但社科版所翻译的是2001年出的《影响力》第四版,而人大版翻译的是...  

評分

虽然说中国的高考制度招人诟病,但是,不得不承认一点:对每个家长而言,孩子考上大学,仍然今后进入社会是最现实的奋斗目标之一。从读小学开始,一直到读大学以前,这段时间的目标管理非常严格而有效。因为大家一致认为:只要读了大学,出来工作,再怎么也差不到哪里去。 ...  

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生活处处有值得思考的地方,也需要去思考。做一个思想独立的人,不落入生活中有心人布下的陷阱。我感觉从与非亲密友好关系的人正面接触那一瞬间开始就应该启动思考的开关。我们并不以过多的心思去估量别人,但请允许我们尽可能地理性。 然而友好亲密的关系也是常常被人利用的...  

用戶評價

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花3個半月總算讀完瞭,讀完的第一本英語書

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其實我想給五星的,隻是這書不太簡潔,看得我眼睛都疼瞭。。。

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Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist." --Charles T. Munger

评分

花3個半月總算讀完瞭,讀完的第一本英語書

评分

Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist." --Charles T. Munger

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