Influence pdf epub mobi txt 电子书 下载 2025
Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.
His books including, Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 2 million copies. Influence has been published in twenty-five languages. His most recent co-authored book, Yes! 50 Scientifically Proven Ways to be Persuasive, has been on the New York Times, USA Today & Wall Street Journal Best Seller Lists.
In the field of influence and persuasion, Dr. Cialdini is the most cited living social psychologist in the world today.
Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of
Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.
Dr. Cialdini is President of INFLUENCE AT WORK, an international consulting, strategic planning and training organization based on the Six Principles of Influence.
- 心理学
- Psychology
- 影响力
- 心理
- 英文原版
- 商业
- influence
- 营销经管
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
具体描述
读后感
◇◇新语丝(www.xys.org)(xys.dxiong.com)(xys.dropin.org)(xys-reader.org)◇◇ 《影响力》遇窃记 张力慧 我是92、93年的时候第一次读到《影响力》原著的。当时我在斯坦福大学读 博士学位，选修了一门叫“组织行为”的课，《影响力》就是这门课的教材。 《影响...
评分 评分生活处处有值得思考的地方，也需要去思考。做一个思想独立的人，不落入生活中有心人布下的陷阱。我感觉从与非亲密友好关系的人正面接触那一瞬间开始就应该启动思考的开关。我们并不以过多的心思去估量别人，但请允许我们尽可能地理性。 然而友好亲密的关系也是常常被人利用的...
评分整体框架： 影响力的武器（刺激——触发特征，固定行为模式；捷径——简单原则；认知对比原理）：互惠、承诺和一致、社会认同、喜好、权威、稀缺。 互惠：心理基础——负债感、感恩图报。应用：不公平交换，给小换大；“拒绝—退让策略”。案例：商业——免费试用。 承...
评分虽然说中国的高考制度招人诟病，但是，不得不承认一点：对每个家长而言，孩子考上大学，仍然今后进入社会是最现实的奋斗目标之一。从读小学开始，一直到读大学以前，这段时间的目标管理非常严格而有效。因为大家一致认为：只要读了大学，出来工作，再怎么也差不到哪里去。 ...
用户评价
相较于社会心理学（教科书），Influence这一类书似乎只是提供比较多案例而已
评分好几年前我刚接触这本书的中文版的时候，特别喜欢书的内容。但如今自己在心理学专业并且学习了粗浅的社会心理学之后，发现这些所谓的技巧，无论是说服还是人际关系方面的，都在很大程度上会受到环境，情景，甚至是个人状态的影响。就拿这书的主题来说，如果想用书中所提供的一些方法去说服或者影响他人，很重要的一个前提是对方必须要处于不确定的状态下；换句话说，在对方并不清楚自己要什么的情况下，这些方法才能起到一定的作用。 书中所说到的其实都是一些我们生活中常见的影响力技巧。作者仔细观察，研究之后做出总结。可以试试，但并不作用于每一个人，并且对施用者的技巧和判断力有一定的要求。
评分Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist." --Charles T. Munger
评分其实我想给五星的，只是这书不太简洁，看得我眼睛都疼了。。。
评分终于知道为什么以前买东西很容易被一些sales忽悠了，还有身边遇到的某些人常常unconsciously试图manipulate别人的技巧
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