The Art and Science of Interpreting Market Research Evidence pdf epub mobi txt 电子书下载 2024

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David V. L. Smith

John Wiley & Sons

2004-4-1

250

GBP 37.99

Hardcover

9780470844243

图书标签: 职场市场营销 marketing analysis

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发表于2024-11-13

The Art and Science of Interpreting Market Research Evidence epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

The Art and Science of Interpreting Market Research Evidence pdf epub mobi txt 电子书下载 2024

图书描述

The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current deciphering processes, and present an innovative framework integrating quantitative and qualitative approaches for analysing complex data-sets. With its holistic approach to interpretation and its 10-step process for making it work in practice, this book will equip you with a deep understanding of data analysis and ultimately improve your judgment to produce better business decisions.

"This is modern commercial research, where the mind of the researcher is finally acknowledged as admissible data. Prior knowledge, pragmatism, experience are all robust grist to the 'holistic' research mill. A must-read for anyone getting to grips with 21st century market research." Virginia Valentine, Semiotic Solutions

The Art and Science of Interpreting Market Research Evidence 下载 mobi epub pdf txt 电子书