A/B Testing pdf epub mobi txt 電子書下載 2024

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Dan Siroker

John Wiley & Sons

2013-9-24

208

GBP 18.99

Hardcover

9781118536094

圖書標籤: 數據科學讀書營銷英文經管勵誌 design 數據分析産品

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发表于2024-11-26

A/B Testing epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

A/B Testing pdf epub mobi txt 電子書下載 2024

圖書描述

A guide to delivering a better user experience through A/B testing A/B Testing outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most effective way to increase conversion rate-the rate at which visitors convert into customers. The average conversion rate across the web is only 2%. That means 98% of visitors to most websites don't end up converting. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and in doing so can sometimes double or triple their conversion rates. In the past, marketing teams were dependent on IT and engineering to implement A/B tests, and that proved to be a costly bottleneck. Today, the market for A/B testing is growing very fast, in no small part due to this transition from IT to marketing. Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customers Details a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing today Authors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use Marketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise.

A/B Testing 下載 mobi epub pdf txt 電子書

著者簡介

圖書目錄

A/B Testing pdf epub mobi txt 電子書下載

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用戶評價

評分☆☆☆☆☆

看完瞭發現是 Optimizely CEO 寫的書。相比 Optimizely 這個産品，這本書確實很無聊，連個入門書都談不上。Anyway 翻瞭一遍，盡管書裏的內容幾乎沒有任何價值，還是在持續讀 AB 書的時候，為自己的工作産生瞭部分的靈感，算是小有收獲。比較認同裏麵說的，一傢公司一定要有一個 AB 的 evangelizer，我搜瞭下有道詞典，是傳福音者，用互聯網公司的方式翻譯，似乎就是布道師瞭。我看國內 ToB 的 AB 企業還有一個盈利模式就是你不買我産品可以我給你做方法論培訓。 2019 就要來瞭

評分☆☆☆☆☆

Good Introduction, but too simple.

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寫得非常清楚。漫漫産品路，優化無止境。

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一般，不是側重數據。。

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讀後感

評分☆☆☆☆☆

看完了发现是 Optimizely CEO 写的书。相比 Optimizely 这个产品，这本书确实很无聊，连个入门书都谈不上。Anyway 翻了一遍，尽管书里的内容几乎没有任何价值，还是在持续读 AB 书的时候，为自己的工作产生了部分的灵感，算是小有收获。比较认同里面说的，一家公司一定要有一个...

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