圖書標籤: 市場營銷  工作  快消  營銷  怎樣做個正常人  商業  51   

喜歡 快消市場經理小白書 的讀者還喜歡

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  卓有成效的管理者 pdf epub mobi txt 電子書 下載

完全融入到故事中瞭，意猶未盡的感覺。像看小說一樣學市場~不僅推薦做市場工作的朋友們看，做終端或渠道銷售的人也可以看看

上周日拼命拼命刷完最後幾章並搞定瞭讀書筆記；現在仿佛很流行商業小說形式，從高德拉特的TOC係統小說，到質量免費的質量管理方麵的商業小說，而且，通過小說來傳達某一理念，也是一種技巧；相對空洞的講大道理，講故事都是更吸引人。--書藉於無锡市圖書館（很有可能兩個月前），於2014年1月12日歸還。

對於非快銷行業的我，這書確實有趣易懂。人物情節沒太過占篇幅，知識點的穿插到位及時不刻意。說是快銷市場經理，但很多還是圍繞促銷經理展開。有些跨部門溝通提供瞭些不錯技巧。適閤中小企業市場部多看多學習，在自己行業會有藉鑒的。

對於接觸快消核心銷售業務的人來說，這本書實戰價值太不值得一體瞭。作者可能就是快消行業市場部做廣告之類的小文員吧。對整個行業的認識、對影響業績的因子沒有一個係統性的把握。不建議剛入這個行業的人讀。

上周日拼命拼命刷完最後幾章並搞定瞭讀書筆記；現在仿佛很流行商業小說形式，從高德拉特的TOC係統小說，到質量免費的質量管理方麵的商業小說，而且，通過小說來傳達某一理念，也是一種技巧；相對空洞的講大道理，講故事都是更吸引人。--書藉於無锡市圖書館（很有可能兩個月前），於2014年1月12日歸還。

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