具体描述
Book Description
Learn how to successfully manage a small business -- through good times and bad -- with award-winning entrepreneur Steve Gottry.
Do you own your own small business? Have you ever wanted to? Perfect for both budding and seasoned entrepreneurs, this book shows business owners how to manage a small business through every phase of the small-business life cycle, keep their businesses afloat during tough times, and make the most of their assets. On every page, Gottry identifies winning solutions to the questions and problems common to everyone who owns or dreams of owning a small business.
With candor and humor, Gottry also tells his story about making, losing, and rebuilding it all on the battleground of small-business life. Providing a unique window into what it is really like to own a small business, Common Sense Business guides readers through overcoming the financial and emotional challenges that make the difference between failure and success.
From Publishers Weekly
Joining the unofficial club of marketing communications experts who write books after years of running their own business, Gottry- coauthor of The On-Time, On-Target Manager-presents a practical, confessional volume of advice for small business management. The twist: readers can learn from mistakes Gottry made running his Minneapolis-based ad agency and video production firm, which failed spectacularly after a 22-year run. (He now heads another business, a "content creation" company called Priority Multimedia Group.) Gottry's analysis of his earlier failure, against the backdrop of what he did right when founding and building his business, distinguishes this volume from the pack. In clear, direct prose with an inspirational tone, Gottry's advice is as well organized as it is well intended. From implementation to growth, to preservation and evolution, to downsizing, he includes specific how-to's, which explain, for example, ways to prioritize bills for payment when cash is tight (e.g. pay the lawyers last). But as he periodically revisits his big fall from grace, he dwells a bit too longingly on his personal losses (the 'corporate' Mercedes, boat and plane). Though the occasional preachy sermon against bigotry and materialism also distracts from his practical advice, Gottry still effectively communicates his main message: watch your receivables, not the instrument panels that guide your expensive toys.
From Booklist
In 1993 Gottry's award-winning advertising company was on a roll, when suddenly clients started falling away in droves. As his professional and personal life crumbled around him, his business failed--but rather than declare bankruptcy, Gottry worked for eight years to pay back his debts. The lessons he learned were formulated into the basis of this book, which can help the small-business owner set his or her priorities and avoid the pitfalls that many young entrepreneurs make. Gottry guides the reader through the six stages of the small-business "life cycle," from dreaming and planning through the practical stages of implementation and growth. He advises on how to capitalize on your own personal strengths in relation to employees, customers, and vendors. He also shows how to structure your day, remain sane, and keep your business alive without drowning in it and becoming a workaholic. There are lots of books on starting a business out there, but few that are this concise and straightforward.
David Siegfried
Book Dimension
length: (cm)20.5 width:(cm)12.5
作者简介
目录信息
读后感
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最近手头有一本《常识经营》（Common Sense Business），虽未细读，但其中蕴含的“朴素智慧”已初露端倪。这本书给我的感觉是，它不是那种追求“颠覆性创新”的理论大部头，而是更侧重于强调那些已经被时间检验过的、最基本但却最有效的商业原则。我尤其被书中关于“市场细分与定位”的表述所吸引。在如今个性化需求日益增长的市场环境下，如何精准地找到自己的目标客户，并为他们提供量身定制的产品或服务，是企业成功的关键。我非常想了解作者是如何剖析这一过程的，他是否会提供一些实用的工具或框架，帮助读者识别潜在的市场机会，并据此制定出切实可行的市场策略。此外，书中对“供应链管理”的提及也引起了我的注意。高效的供应链不仅能降低运营成本，还能提升客户满意度。我希望这本书能揭示一些关于如何优化供应链、建立灵活可靠的供应商关系，以及如何应对供应链中断风险的策略。这本书给我的感觉是，它就像一位经验丰富的老船长，能够带领我们在浩瀚的商业海洋中，稳健地航行，避开暗礁，找到通往成功的航道，它所强调的“常识”，或许正是我们最容易忽视，却又最不可或缺的宝藏。
评分我最近在阅读《常识经营》（Common Sense Business）这本书，它的风格相当独特，让我印象深刻。这本书没有像很多商业书籍那样，充斥着华丽的辞藻和复杂的模型，而是用一种非常直白、朴素的语言，探讨商业运营中的基本道理。我特别期待书中关于“危机公关”的章节。在信息传播速度极快的今天，一次负面事件的处理不当，就可能对企业的声誉造成毁灭性的打击。我希望这本书能够提供一些关于如何建立有效的危机预警机制，如何迅速、妥善地应对突发危机，以及如何借此机会重塑企业形象的实用建议。同时，我对书中关于“法律法规与合规经营”的论述也充满好奇。在日益严格的法律环境下，企业如何确保自身的经营活动符合所有相关的法律法规，这不仅是企业规避风险的必要手段，更是建立良好企业公民形象的关键。我希望这本书能为我提供一些清晰的指引，帮助我在合规的前提下，实现企业的可持续发展。这本书给我的感觉是，它更像一本“使用手册”，它用最简洁明了的方式，告诉读者在商业世界中应该遵循哪些最基本的原则，才能避免不必要的弯路，并最终走向成功。
评分不得不说，我最近入手的那本《常识经营》（Common Sense Business）给我带来了一种耳目一新的阅读体验。这本书的行文风格非常平易近人，没有那些晦涩难懂的术语，也没有空洞的理论说教，更像是一位经验丰富的导师，娓娓道来他多年来在商海中摸爬滚打的宝贵经验。最让我印象深刻的是，书中对“风险管理”的探讨，它并没有简单地将风险视为需要回避的负面因素，而是将其视为商业活动中不可避免的一部分，并提供了一系列行之有效的应对策略。比如，书中提到的“多元化经营”和“建立应急预案”等建议，都非常具有实践指导意义。我特别想知道，作者是如何将这些抽象的概念，转化为具体的操作方法的。此外，这本书对“团队建设与激励”的论述也让我颇感兴趣。在如今高度协作的商业环境中，一个高效、有凝聚力的团队是成功的基石。我希望《常识经营》能够分享一些关于如何识别、吸引和留住优秀人才的秘诀，以及如何通过有效的激励机制，激发团队成员的潜能，让他们心甘情愿地为共同的目标奋斗。这本书的价值在于，它似乎能够帮助读者拨开重重迷雾，直击商业经营的核心要义，让那些看似复杂的问题变得简单易懂，让那些遥不可及的成功法则，变得触手可及。
评分话说我最近淘到一本叫做《常识经营》（Common Sense Business）的书，这名字听起来就觉得很实在，不像那些堆砌了无数专业名词的书籍。我大概翻了几页，感觉这本书非常注重实际应用，而不是纸上谈兵。它似乎在探讨如何将理论知识转化为实际行动，尤其是我对书中关于“财务健康”的章节充满了期待。在商业运作中，良好的财务管理是企业生存和发展的命脉。我希望这本书能提供一些实用的建议，比如如何进行有效的成本控制、如何合理地进行现金流管理、以及如何制定切合实际的预算。我知道很多创业者在财务方面常常会遇到瓶颈，如果这本书能在这方面给出一些清晰的指导，那将是极其宝贵的。另外，我也注意到书中提及了“品牌建设”的重要性。在信息爆炸的时代，如何让自己的品牌脱颖而出，赢得消费者的青睐，是一项巨大的挑战。我期待这本书能分享一些关于如何塑造有辨识度、有吸引力的品牌形象的经验，以及如何在激烈的市场竞争中，通过差异化的品牌策略，建立起持久的竞争优势。总而言之，《常识经营》这本书给我的第一印象是，它是一本可以真正指导实践的书籍，它承诺用最简单、最直接的方式，帮助读者解决商业经营中的实际难题。
评分最近无意间翻到一本名为《常识经营》（Common Sense Business）的书，虽然我还没来得及深入研读，但仅凭目录和前言，就足以让我对它产生浓厚的兴趣。这本书似乎并非那种故弄玄虚、充斥着行业黑话的理论著作，反而更像是作者多年实战经验的结晶，将那些看似高深莫测的商业法则，用最朴实、最接地气的方式呈现出来。我尤其期待书中关于“如何在变化的市场中保持敏锐洞察力”的章节，毕竟在这个瞬息万变的时代，许多企业常常因为跟不上节奏而错失良机，甚至被时代淘汰。作者能否提供一些切实可行的策略，帮助读者理解市场趋势，并在此基础上做出明智的决策，这让我非常好奇。另外，书中对“客户体验至上”的强调也引起了我的共鸣，在这个产品同质化严重的市场中，真正能留住客户的，往往是那些能够提供卓越服务和个性化体验的企业。我希望《常识经营》能为我揭示如何系统性地构建和优化客户体验，从而提升品牌忠诚度，创造可持续的竞争优势。这本书的标题本身就透露着一股“返璞归真”的气息，仿佛在提醒我们，很多时候，成功的秘诀就隐藏在最显而易见的常识之中，只是我们往往因为过度追求复杂而忽略了它们。我期待着这本书能带我走进一个更清晰、更务实的商业世界。
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