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Melissa A. Schilling è professore di Management alla Stern School of Business presso la New York University.

出版者:McGraw-Hill Education

作者:Melissa A Schilling

出品人:

页数:336

译者:

出版时间:2012-12-1

价格:GBP 102.99

装帧:Paperback

isbn号码:9780078029233

丛书系列:

图书标签:

教材
技术战略
strategy
RLIST
MBA511

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Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.