Paid, Owned, Earned pdf epub mobi txt 电子书下载 2024

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Burcher, Nick

2012-3

296

$ 30.45

9780749465629

图书标签: media 传播营销 strategy marketing

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发表于2024-06-25

Paid, Owned, Earned epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Paid, Owned, Earned pdf epub mobi txt 电子书下载 2024

图书描述

The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all competing for attention, meaning it's difficult for brands to decide how best to reach and engage their audiences. "Paid, Owned, Earned" defines the constituents of each area of 'paid', 'owned' and 'earned' media and shows how they are linked together. It proposes a blueprint for how to think and navigate across this space using a framework made up of key elements such as communities and content, social media optimisation, seeding and viral distribution, broadcast mass media, social performance media and measurement.

Paid, Owned, Earned 下载 mobi epub pdf txt 电子书