Communication Theories pdf epub mobi txt 電子書下載 2024

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Werner J. Severin

Allyn & Bacon

June 19, 2000

432

$78.70

Paperback

9780801333354

圖書標籤: Communication 傳播學 Theories 美國英文原版 media theory communication

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发表于2024-12-24

Communication Theories epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Communication Theories pdf epub mobi txt 電子書下載 2024

圖書描述

The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.

Communication Theories 下載 mobi epub pdf txt 電子書