The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.
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作为教材真的算是很清楚很好用的一本了。。。这本已用完= =
评分#this is a great work, highly recommended
评分#坡国教材
评分#坡国教材
评分考试的时候才发现这是本不错的书，许多模型和原理都值得学习，但是缺憾是无法作为一本读物来阅读。
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