Communication Theories pdf epub mobi txt 电子书下载 2024

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Werner J. Severin

Allyn & Bacon

June 19, 2000

432

$78.70

Paperback

9780801333354

图书标签: Communication 传播学 Theories 美国英文原版 media theory communication

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发表于2024-11-13

Communication Theories epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Communication Theories pdf epub mobi txt 电子书下载 2024

图书描述

The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.

Communication Theories 下载 mobi epub pdf txt 电子书