圖書標籤: 廣告 營銷 社會學 思維
发表于2024-11-07
Kleppner's Advertising Procedure (16th Edition) pdf epub mobi txt 電子書 下載 2024
Covering the entire field of advertising with special emphasis on IMC and new technologies, it places advertising within a contemporary, integrated marketing framework to demonstrate how advertising must be coordinated with all other aspects of marketing communications. The book covers four basic concept of advertising: the place of advertising, planning the advertising, managing the advertising, and media. Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising. </P>
最後,廣告老師依然隻給我打瞭B+。。。。
評分最後,廣告老師依然隻給我打瞭B+。。。。
評分最後,廣告老師依然隻給我打瞭B+。。。。
評分最後,廣告老師依然隻給我打瞭B+。。。。
評分最後,廣告老師依然隻給我打瞭B+。。。。
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Kleppner's Advertising Procedure (16th Edition) pdf epub mobi txt 電子書 下載 2024