"The Internet still has many great applications left up its sleeve. Chief among them is the seamless integration of voice transmission with text, audio, video, and graphics -- all delivered simultaneously through the high bandwidth of the Internet. As Chief Operating Officer of Net2Phone, author David Greenblatt guided the firm to a 40% share of this snowballing market, known interchangeably as VoIP (Voice over Internet Protocol) or IP telephony. With sister company Adir Technologies, Greenblatt is leveraging his knowledge and vision in collaborations with powerhouse companies like Cisco, Yahoo, AOL, RealNetworks, and Microsoft. The evolution of Net2Phone and Adir forms the framework for a revealing look at the immediate and long-range future of communication and information delivery. The Call Heard 'Round the World describes the evolution-in-progress of VoIP technology, from its current applications (it powers each of the untold millions of instant messages sent over AOL, MSN, and Yahoo) to the impact it will have on business models and investment strategy in a broad range of industries. In addition to the author's own experiences and perspectives, the book features observations from respected analysts, investment professionals, business leaders and industry experts."