Marketing Management pdf epub mobi txt 电子书 下载 2024


Marketing Management

简体网页||繁体网页
Philip Kotler
Prentice Hall
2002-05
768
USD 140.40
Hardcover
9780130336293

图书标签: 营销管理  经典  marketing   


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发表于2024-11-22

Marketing Management epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Marketing Management epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Marketing Management pdf epub mobi txt 电子书 下载 2024



图书描述

This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and marketing around the globe. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing-along with the opportunities and needs of the marketplace in the years ahead. </P>

Marketing Management 下载 mobi epub pdf txt 电子书

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Marketing Management pdf epub mobi txt 电子书 下载
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专业书好么。市场营销的经典。写的蛮有意思的其实。应试看了大半本。

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专业书好么。市场营销的经典。写的蛮有意思的其实。应试看了大半本。

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专业书好么。市场营销的经典。写的蛮有意思的其实。应试看了大半本。

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专业书好么。市场营销的经典。写的蛮有意思的其实。应试看了大半本。

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专业书好么。市场营销的经典。写的蛮有意思的其实。应试看了大半本。

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Marketing Management pdf epub mobi txt 电子书 下载 2024


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