Marketing Insights from A to Z pdf epub mobi txt 电子书 下载 2024


Marketing Insights from A to Z

简体网页||繁体网页
Philip Kotler
Wiley
2003-3
224
USD 27.95
Hardcover
9780471268673

图书标签: 市场营销  营销  Marketing  PhilipKotler  英文原版  职场  商业  广告   


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发表于2024-12-23

Marketing Insights from A to Z epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Marketing Insights from A to Z epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Marketing Insights from A to Z pdf epub mobi txt 电子书 下载 2024



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The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike

In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing′s fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company–wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well–informed musings of a true master of the art of marketing based on his distinguished forty–year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more.

Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University′s Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.

Marketing Insights from A to Z 下载 mobi epub pdf txt 电子书

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Marketing Insights from A to Z pdf epub mobi txt 电子书 下载
想要找书就要到 小哈图书下载中心
立刻按 ctrl+D收藏本页
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快速補充行銷相關知識,有啟發,好讀

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超好看的一本marketing 入门级读本。作者Philip Kotler 被誉为现代营销学大师,书中深入浅出贯穿了一些marketing的基本知识,和世界顶级公司CEO的营销学理念,字字玑珠!感觉他们在讲marketing,但是很多理念和想法其实远远超出了专业范围。值得膜拜!

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市场营销学是我众多学科中唯一偏好的,于是在这个学期决定把这门课程好好研究下,以奖学金为目标。在图书馆借了这本书的西语版,不多,175页,在地铁上可以研究一阵子。

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超好看的一本marketing 入门级读本。作者Philip Kotler 被誉为现代营销学大师,书中深入浅出贯穿了一些marketing的基本知识,和世界顶级公司CEO的营销学理念,字字玑珠!感觉他们在讲marketing,但是很多理念和想法其实远远超出了专业范围。值得膜拜!

评分

快速補充行銷相關知識,有啟發,好讀

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Marketing Insights from A to Z pdf epub mobi txt 电子书 下载 2024


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