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Robert J. Dolan

Harvard Business School

2002-9-1

125

25.00元

Hardcover

9787300041629

图书标签: 营销痛苦读市场营销商业 marketing

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发表于2024-12-28

营销战略 epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

营销战略 pdf epub mobi txt 电子书下载 2024

图书描述

The collections in this series are not meant to be comprehensive,but to present the fundamentals of business. This collection contains eight notes,plus a Harvard Business Review artcile,that provide a framework for understanding key components of marketing strategy.The items cover both consumer and industrial marketing and address a wied reange of classic marketing functions.Because the readers emphasize currency,our usual rule is to ezclued any items published more than five years ago.Nearly all the items herin were published since 1999 -- but we happily broke our rule to allow Professor V.K.Rangan's 1994 note on building distribution channels for industrial products.

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