After more than forty years of studying its political implications, Kurt and Gladys Lang put the power of television into a unique perspective. Through carefully compiled case studies, they reveal surprising truths about TV's effect on American political life, and explode some popular myths. Their theme throughout is that television gives the viewer the illusion of being a favored spectator at some event -- he "sees for himself, " in other words. But, in fact, it conveys a reality different from that experienced by an eyewitness. Because the televised version of an event reaches more people, it has greater impact on the public memory and comes to overshadow what actually happened.The Langs tell in detail how television shapes events; how public figures and political institutions adjust their tactics to exploit the effects they -- and millions of viewers -- think television has. They examine such issues as whether or not network television projections influence election results. They consider the accuracy of the networks increasingly sophisticated techniques for "calling" election outcomes well before polls close. Such concerns have never been more at the forefront of the public consciousness than in the wake of the 2000 presidential election. The Langs assess the research to date and clarify the effects of early TV projections on voter turnout and election outcomes, and look at the implications for our system of government.A model of excellent policy analysis, this highly readable volume will interest decision-makers and analysts, as well as students of journalism, broadcasting, political behavior, and voters looking forward to the next election.
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《Television and Politics》这个书名让我对本书内容充满了期待,因为我一直对电视作为一种强大的媒介如何塑造政治话语和影响公众认知感到好奇。这本书很可能深入探讨了政治传播的各个方面,从新闻报道的客观性问题,到竞选期间电视广告的策略运用。我尤其想了解那些政治家是如何利用电视来塑造自己的公众形象,以及他们如何通过精心设计的言辞和视觉呈现来争取选民的支持。书中或许会分析一些经典的电视辩论,揭示候选人在荧幕上的表现如何影响他们的民意支持率。此外,我也对电视节目,例如政治评论、脱口秀以及纪录片,在影响公众政治态度的作用感到兴趣。这些节目不仅仅是信息的传递者,更是观点的塑造者和意识形态的传播者。我想知道作者是如何分析这些复杂的过程的,以及是否会提供一些理论框架来帮助我们理解电视媒体在政治民主过程中的作用。I'm also keen to explore the book's perspective on the impact of television on political participation and civic engagement. Does television encourage or discourage active citizenship? How does it influence the way people engage with their government and political institutions? The book's exploration of this theme could offer valuable insights into the health of our democracies in the age of mass media. Moreover, I am curious about the book's stance on the regulation of political broadcasting. Are there specific policies or ethical guidelines that are necessary to ensure a fair and balanced political discourse on television? The power of television to influence public opinion means that its role in politics is not merely a matter of communication but also of governance. I hope the book will shed light on the regulatory frameworks that govern political content on television, and whether these frameworks are adequate for the challenges of the modern media landscape. The title also suggests a potential exploration of the historical development of television's role in politics, tracing its evolution from its early days to the present. Understanding this historical trajectory could provide a deeper appreciation for the current state of affairs and the forces that have shaped it.
评分《Television and Politics》这个书名立刻吸引了我,因为我一直对电视媒体如何影响公众对政治的看法以及政治家如何利用这一媒介来争取支持感到着迷。我期待这本书能够深入分析政治传播的策略,例如政治家如何通过电视广告来传达他们的竞选信息,以及这些广告是如何通过精心设计的画面和语言来影响选民的情感和认知。同时,我也想了解电视新闻报道在政治传播中的作用,包括新闻的选择、事件的框架化以及记者在政治辩论和议题设置中的作用。这本书或许会提供一些关于电视辩论的案例分析,揭示政治家在这些关键时刻如何通过言辞、肢体语言和现场表现来争取支持。The book's title suggests a critical examination of the role of television as a primary conduit for political information and persuasion in contemporary society. I am particularly interested in the book's analysis of how television can contribute to the personalization of politics, focusing on the personalities and private lives of politicians rather than their policies or political ideologies. This trend can have significant implications for the quality of political debate and public engagement. The book might also explore the impact of television on voter behavior, including how television campaigns influence voting decisions and the potential for media to sway undecided voters. Furthermore, I hope the book will address the role of television in fostering or hindering political apathy, and how the sheer volume and intensity of political coverage can affect citizens' engagement with the political process. The book's comprehensive approach to "Television and Politics" could offer a rich and insightful exploration of a topic that is central to our understanding of contemporary society. I am eager to gain a deeper appreciation for the complex and often subtle ways in which television influences the political landscape, from the local to the global level.
评分对于《Television and Politics》这本书,我最期待的是它能提供一个深入且多维度的视角来审视电视媒体与政治之间的复杂关系。我一直对政治家如何在电视荧屏上展现自我、如何通过这一媒介与选民互动感到着迷。这本书很可能涵盖了竞选活动中电视广告的设计和策略,包括如何利用情感诉求、视觉元素和语言技巧来吸引选民。我也想知道书中是否会剖析政治新闻报道的运作方式,例如新闻选择、事件的框架化以及记者在政治传播中的角色。这些都直接影响着公众对政治人物和政治议题的认知。The book’s title implies a comprehensive analysis of the content and form of political communication delivered via television. I am particularly interested in understanding how political narratives are constructed and disseminated through this medium. This could involve examining the language used by politicians, the visual cues they employ, and the ways in which television producers frame political events. I also anticipate the book will delve into the impact of television on political polarization and the potential for media to exacerbate existing societal divisions. The way in which different television channels present political information can significantly shape viewers’ perceptions and potentially reinforce their pre-existing beliefs, leading to increased division. Furthermore, I hope the book will explore the role of television in shaping the public's understanding of democratic processes and institutions. How does television coverage of elections, legislative debates, or public protests influence civic engagement and trust in government? The book might also address the global context of television and politics, examining how different countries and cultures approach the relationship between these two domains. This comparative perspective could offer valuable insights into the universal and context-specific aspects of political communication. The accessibility of television as a medium makes it a powerful tool for political engagement, and I am eager to learn more about how its potential is harnessed and what its limitations are.
评分这本书的题目《Television and Politics》立刻勾起了我对现代政治传播方式的浓厚兴趣,尤其是在电视这个媒介仍然占据主导地位的时代。我一直对政治家如何通过电视向大众传递信息、如何塑造公众舆论感到好奇。这本书无疑触及了这个核心话题,它应该会深入探讨电视节目的制作、新闻报道的策略、竞选广告的技巧,以及政治人物在荧幕前的形象管理。我想象着书中会分析那些标志性的电视辩论,那些令人难忘的政治广告,甚至是那些可能改变历史进程的电视时刻。从辩论中候选人如何措辞、如何回应对手的攻击,到广告中精心设计的视觉元素和煽动性的语言,都应该是本书探讨的重点。Furthermore, I am eager to understand the theoretical frameworks that scholars use to analyze these phenomena. Whether it's cultivation theory, agenda-setting theory, framing theory, or something entirely new, understanding the academic lens through which these interactions are viewed will be invaluable. I anticipate the book will provide a comprehensive overview of the academic discourse surrounding television's influence on political behavior and public opinion. It’s not just about what is said on television, but how it is said, and the underlying psychological and sociological mechanisms at play. I hope to gain a deeper appreciation for the complex interplay between media producers, political actors, and the audience. The sheer volume of information and the speed at which it is disseminated through television media necessitate a critical approach, and I believe this book will equip me with the tools to develop that critical perspective. I'm also keen to see if the book addresses the ethical considerations involved in political broadcasting, such as fairness, accuracy, and the potential for manipulation. The power of television to shape perceptions is immense, and understanding the ethical responsibilities of those who wield that power is crucial for a healthy democracy.
评分《Television and Politics》这个书名让我非常感兴趣,因为我一直对电视媒体如何塑造公众对政治事件的理解和政治人物的形象感到好奇。我期待这本书能深入分析政治传播的策略,例如政治家如何利用电视广告来传递他们的竞选信息,以及这些广告是如何通过精心设计的画面和语言来影响选民的情感和认知。同时,我也想了解电视新闻报道在政治传播中的作用,包括新闻选择、事件的框架化以及记者在政治辩论和议题设置中的角色。这本书或许会提供一些关于电视辩论的案例分析,揭示政治家在这些关键时刻如何通过言辞、肢体语言和现场表现来争取支持。The book’s title implies a nuanced exploration of how television serves as both a mirror and a shaper of political realities. I am eager to understand the book's perspective on the role of television in fostering or hindering democratic discourse. Does television facilitate informed public debate, or does it tend to oversimplify complex issues and promote superficial engagement? The book might also delve into the ethical responsibilities of broadcasters in covering political events, including the importance of journalistic integrity, fairness, and the avoidance of bias. These are critical considerations in maintaining a healthy democratic society. Moreover, I anticipate the book will address the impact of television on political socialization, particularly on younger generations. How does early exposure to political content on television shape their understanding of politics and their participation in civic life? The book’s insights on this matter could be particularly valuable for educators and parents. I also hope the book will explore the ways in which television can be used for political mobilization and social movements. Throughout history, television has played a role in raising awareness and galvanizing public opinion, and understanding these dynamics is crucial. The book’s comprehensive approach to "Television and Politics" could offer a rich and insightful exploration of a topic that is central to our understanding of contemporary society. I am looking forward to gaining a deeper appreciation for the multifaceted nature of this relationship.
评分《Television and Politics》这个题目直接戳中了我的兴趣点,因为我一直以来都对电视媒体如何影响公众对政治的看法以及政治家如何利用这一媒介来争取支持感到着迷。我期待这本书能够深入分析政治传播的策略,例如政治家如何通过电视广告来传达他们的竞选信息,以及这些广告是如何通过精心设计的画面和语言来影响选民的情感和认知。同时,我也想了解电视新闻报道在政治传播中的作用,包括新闻的选择、事件的框架化以及记者在政治辩论和议题设置中的作用。这本书或许会提供一些关于电视辩论的案例分析,揭示政治家在这些关键时刻如何通过言辞、肢体语言和现场表现来争取支持。The book's title implies a critical examination of the power of television to shape political discourse and public opinion. I am particularly interested in the book's insights into how television can contribute to or detract from informed public deliberation. Does television encourage passive consumption of political information, or does it provide a platform for meaningful civic engagement? The book might also explore the potential for television to create or reinforce political myths and stereotypes, and how these can influence voters' perceptions and decisions. Furthermore, I hope the book will address the role of television in political accountability. Does television coverage effectively hold politicians accountable for their actions and policies, or does it tend to focus on superficial aspects of political life? The book's examination of these critical questions could provide valuable insights into the health and functioning of democratic societies in the age of mass media. I am looking forward to gaining a more sophisticated understanding of the complex and often subtle ways in which television influences the political landscape, from the local to the global level. The book’s comprehensive approach to “Television and Politics” is likely to offer a rich and insightful exploration of a topic that is central to our understanding of contemporary society.
评分《Television and Politics》的书名勾起了我对电视媒体在现代政治传播中的关键作用的好奇心。我期待这本书能深入探讨政治家如何利用电视来传递他们的竞选信息、塑造公众形象,以及如何通过电视广告、新闻采访和政治辩论来影响选民的投票意向。书中或许会提供关于电视新闻报道的深度分析,例如在报道政治事件时,媒体是如何进行选择性报道,以及这些选择如何影响公众对事件的认知和判断。同时,我也对政治家如何在电视节目中展现他们的领导魅力、人格特质以及政策主张感到好奇,并希望本书能揭示其中蕴含的传播策略。The book's title suggests a comprehensive exploration of the symbiotic relationship between television and political power. I am particularly interested in the book's analysis of how television can influence the agenda of political discourse, determining which issues are deemed important and worthy of public attention. The book might also delve into the ways in which television coverage can shape the public's perception of political institutions and processes, influencing trust and participation. Furthermore, I hope the book will address the commercial aspects of political broadcasting, including the economics of political advertising and the influence of media ownership on political content. These economic factors can significantly shape the way politics is presented on television. The book's examination of these themes could provide valuable insights into the complex interplay of media, politics, and economics in contemporary society. I am eager to gain a deeper appreciation for the sophisticated strategies employed by political actors to leverage the power of television and to understand the broader implications of this relationship for democratic governance. The book’s comprehensive approach to “Television and Politics” is likely to offer a rich and insightful exploration of a topic that is central to our understanding of contemporary society.
评分《Television and Politics》这一书名直击我一直以来对电视这种大众传播媒介在政治领域中所扮演角色的好奇心。我期待这本书能深入剖析政治家如何利用电视这一平台来传递他们的信息,如何塑造他们在公众心目中的形象,以及如何通过电视广告、新闻采访和政治辩论来影响选民的投票意向。这本书或许会提供一些关于电视新闻报道的深度分析,例如在报道政治事件时,媒体是如何进行选择性报道,以及这些选择如何影响公众对事件的认知和判断。同时,我也对政治家如何在电视节目中展现他们的领导魅力、人格特质以及政策主张感到好奇,并希望本书能揭示其中蕴含的传播策略。The book's title suggests a thorough examination of the ways in which television influences political decision-making, both at the individual and societal levels. I am particularly interested in the psychological effects of television on political behavior. How does repeated exposure to certain political messages or images shape viewers' attitudes and beliefs? The book might also touch upon the concept of "telegenic" politicians and how physical appearance and on-screen charisma can play a role in political success, sometimes overshadowing substantive policy discussions. Furthermore, I anticipate the book will address the evolving nature of television consumption, including the rise of streaming services and on-demand content, and how these changes might impact the future of political communication. The traditional broadcast model may be giving way to new forms of media engagement, and understanding this transition is crucial. I hope the book will offer a critical perspective on the power dynamics inherent in television and politics, exploring how media ownership, political interests, and economic factors can influence the content of political programming. The book’s exploration of these themes could provide a more nuanced understanding of the relationship between media and power in a democratic society. I am eager to gain a deeper appreciation for the art and science of political communication as practiced through the medium of television.
评分《Television and Politics》的书名立刻吸引了我,因为我一直对电视这一传播媒介在政治生活中的核心作用深感着迷。我期待这本书能深入探讨政治家如何利用电视来传递他们的竞选信息,如何塑造他们在公众心目中的形象,以及如何通过电视广告、新闻采访和政治辩论来影响选民的投票意向。这本书或许会提供一些关于电视新闻报道的深度分析,例如在报道政治事件时,媒体是如何进行选择性报道,以及这些选择如何影响公众对事件的认知和判断。同时,我也对政治家如何在电视节目中展现他们的领导魅力、人格特质以及政策主张感到好奇,并希望本书能揭示其中蕴含的传播策略。The book's title suggests a deep dive into the mechanics of political campaigning and governance as mediated by television. I am particularly interested in the book's analysis of the visual aspects of political communication. How do politicians use their appearance, their surroundings, and the overall visual style of their television appearances to convey messages and influence perceptions? The book might also explore the concept of the "sound bite" and its role in simplifying complex political issues for mass consumption. The brevity and impact of these sound bites can often overshadow more substantive policy discussions. Furthermore, I hope the book will address the international dimension of television and politics, examining how different countries and political systems utilize television to engage their citizens and manage their public image on the global stage. This comparative perspective could offer valuable insights into the universal and context-specific aspects of political communication. The book’s exploration of the relationship between television and politics is likely to provide a comprehensive overview of a topic that is central to our understanding of modern democracy and the role of media within it. I am eager to gain a deeper appreciation for the sophisticated strategies employed by political actors to leverage the power of television.
评分从书名《Television and Politics》来看,我预感到这本书会深入剖析电视媒体在现代政治生活中扮演的关键角色。我一直对政治传播的演变以及电视如何成为塑造公众认知和政治决策的重要力量感到着迷。这本书很可能涵盖了电视新闻的报道模式,例如如何选择报道的议题、如何设置报道的框架,以及这种选择和框架如何影响观众对政治事件的理解。同时,我也期待它能详细分析政治广告的策略,包括其内容、形式以及对选民心理的潜在影响。那些精心制作的竞选宣传片,往往在短短几分钟内就力图传达复杂的政治信息,并唤起观众的情感共鸣。我很想知道作者是如何解构这些广告的,以及它们如何被用来塑造候选人的形象或攻击对手。此外,这本书或许还会探讨电视节目,如政治访谈、纪录片、甚至政治喜剧,在塑造公众舆论中的作用。这些节目不仅提供信息,更重要的是它们提供了理解和解读政治的视角。我希望这本书能提供一些案例研究,通过具体的例子来阐释电视与政治之间的互动。从总统辩论到地方议会的公开听证会,电视无处不在,而这本书应该能够帮助我理解这些电视时刻的深层含义。The book's title suggests a rigorous examination of the mechanics of political communication through the visual medium of television. I am particularly interested in the research methodologies employed to draw conclusions about the impact of television on political outcomes. Are we talking about quantitative content analysis, qualitative discourse analysis, or perhaps even experimental studies? Understanding the evidence base will be crucial for evaluating the book's arguments. Furthermore, I hope the book will address the evolving landscape of television, including the rise of cable news, 24-hour news cycles, and the increasing fragmentation of audiences. How do these changes affect the way politics is consumed and understood? The book's focus on "Television and Politics" might also extend to the role of visual rhetoric in political campaigns. The power of images, the use of symbolism, and the construction of narrative through visual elements are all critical aspects of political communication that I hope this book will illuminate. I am anticipating a detailed exploration of how television shapes our perceptions of politicians, policies, and the political process itself. The visual nature of television makes it a particularly potent medium for persuasion, and I'm eager to learn how this persuasion is achieved and what its consequences are.
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