Content Strategy for the Web pdf epub mobi txt 电子书下载 2024

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Halvorson, Kristina; Rach, Melissa; Cancilla, Sarah

2012-2

216

228.00元

9780321808301

图书标签: 用户体验设计 writing Technical

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发表于2024-11-16

Content Strategy for the Web epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Content Strategy for the Web pdf epub mobi txt 电子书下载 2024

图书描述

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: * Understand content strategy and its business value * Discover the processes and people behind a successful content strategy * Make smarter, achievable decisions about what content to create and how * Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Content Strategy for the Web 下载 mobi epub pdf txt 电子书