The Power of Communication pdf epub mobi txt 电子书 下载 2024


The Power of Communication

简体网页||繁体网页
Garcia, Helio Fred
2012-4-29
336
USD 34.99
Hardcover
9780132888844

图书标签: 英文原版  沟通  商业管理  商业  公共关系  传播学  【天龙】会话   


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发表于2024-11-05

The Power of Communication epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

The Power of Communication epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

The Power of Communication pdf epub mobi txt 电子书 下载 2024



图书描述

Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. The Power of Communication builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication - and achieve truly extraordinary results. World-renowned leadership communications expert, consultant, and speaker Helio Fred Garcia reveals how to orient on audiences, recognizing their centers of gravity and most critical concerns. You'll learn how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. Garcia shows how to take the initiative and control the agenda...respond to events with speed and focus...use the power of maneuver...prepare and plan...and put it all together, becoming a "habitually strategic" communicator.

The Power of Communication 下载 mobi epub pdf txt 电子书

著者简介

For more than 30 years Helio Fred Garcia has helped leaders build trust, inspire loyalty, and lead effectively. He is a coach, counselor, teacher, writer, and speaker whose clients include some of the largest and best-known companies and organizations in the world.

Fred is President of the crisis management firm Logos Consulting Group and Executive Director of the Logos Institute for Crisis Management & Executive Leadership. He is based in New York and has worked with clients in dozens of countries on six continents.

Fred has been on the New York University faculty since 1988 and has received his school’s awards for teaching excellence and for outstanding service. He is an adjunct professor of management in NYU’s Stern School of Business Executive MBA program and an adjunct associate professor of management and communication in NYU’s Master’s in PR/Corporate Communication program. Fred is also on the adjunct faculty of the Starr King School for the Ministry-Graduate Theological Union in Berkeley, where he teaches a seminar on religious leadership for social change. And he is on the leadership faculty of the Center for Security Studies of the Swiss Federal Institute of Technology in Zurich, where he teaches in the Master’s in Advanced Studies in Crisis Management and Security Policy. He is a frequent guest lecturer at the Wharton School/University of Pennsylvania, the U.S. Marine Corps Command and Staff College and Officer Candidate School, the Brookings Institution, Tsinghua University in Beijing, and other institutions.

Fred is coauthor (with John Doorley) of Reputation Management: The Key to Successful Public Relations and Corporate Communication (second edition 2011; first edition 2007), by Routledge, Taylor & Francis Group. His two-volume book Crisis Communications was published by AAAA Publications in 1999. He blogs at www.logosinstitute.net/blog; he tweets at twitter.com/garciahf.


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The Power of Communication pdf epub mobi txt 电子书 下载
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用户评价

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作者试图写得很实际,但是确很理论,但要说理论,又非常浅显。

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Communication is an act of will directed toward a living entity that reacts.

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Communication is an act of will directed toward a living entity that reacts.

评分

作者试图写得很实际,但是确很理论,但要说理论,又非常浅显。

评分

Communication is an act of will directed toward a living entity that reacts.

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The Power of Communication pdf epub mobi txt 电子书 下载 2024


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