A good promotional tool has to be visually engaging before it bring in messages for immediate response. This particular principle challenges designers and advertising agencies with the ability to generate maximum and immediate publicity within limited budget and time.
Focusing on the creative and artistic directions in designing the latest promotional items, Not For Sale • For Promo Only explores the new avenue to construct powerful and effective messages in 120 most-coveted branding and advertising items that feature captivating use of materials, packaging and visual design. Most comprehensive ever, this book showcases a range of work varied from the most glamorous brand book and celebratory gift sets, to the more personal portfolios, invitations, mailers, brochures and shopping bags. Whether they are used as Brand Communication, Self-Promotion, Direct Marketing, Event Campaigns, etc. they are made for one simple, common reason - for promotion only.
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