Tell to Win pdf epub mobi txt 电子书 下载 2024


Tell to Win

简体网页||繁体网页
Peter Guber
Crown Business
2011-3-1
272
USD 13.4
Hardcover
9780307587954

图书标签: 沟通  Management  商业  内容营销  讲故事  美国  很好  theater   


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发表于2024-12-24

Tell to Win epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Tell to Win epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Tell to Win pdf epub mobi txt 电子书 下载 2024



图书描述

Former chairman of Sony Pictures and current CEO of Mandalay Entertainment Group, Guber illustrates how powerful storytelling—about yourself or your product—can be the ultimate tool to get the meeting, engage the listener, and close the deal. With brisk and readable anecdotes, the author relates what he's seen and learned in Hollywood, and how his celebrated friends—Bill Clinton, the Dalai Lama, Arianna Huffington, Nelson Mandela, and Frank Sinatra—impressed upon him the power of a well-crafted story or appeal. The celebrity name-dropping lends some glitter to Guber's very reasonable precepts: as he urges the reader to harness the power of metaphor in crafting the core narrative of a pitch or advertising campaign, he refers to how Michael Jackson taught him about drama by making him watch a python slowly stalk a helpless mouse, and how KISS frontman Gene Simmons, son of Holocaust survivors, used his backstory to fuel his ambition and his business strategy. This valuable and inspiring book will help readers deliver an authentic and meaningful story to customers, colleagues, or prospective clients.

Tell to Win 下载 mobi epub pdf txt 电子书

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Tell to Win pdf epub mobi txt 电子书 下载
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用户评价

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2013-08

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Story story and story. Your OWN story. Finished on 4/6/2014

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2013-08

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2013-08

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身在storytelling industry觉得Guber厉害死了简直 这本书像一百个连起来的case study 比较适合随手拿起看个小故事inspire一下

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Tell to Win pdf epub mobi txt 电子书 下载 2024


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