Essential skills - made easy! Create professional-quality web sites in no time with help from hands-on tutorials. Fully updated to cover the latest technologies and techniques, "Web Design: A Beginner's Guide, Second Edition", explains how to analyze site requirements and create a web-development proposal to plan and document your project. You'll learn how to design an attractive, easy-to-use web site, focusing on key issues such as color, layout, navigation, typography, and images. Discover how to incorporate JavaScript, cascading style sheets (CSS), HTML/XHTML, Flash, and more to take your design from mockup to code. Boosting web site traffic through search engine optimization, e-mail design, and online advertising is also covered in this fast-paced guide. Designed for easy learning, the key features of the book include: Key Skills & Concepts - Chapter-opening lists of specific skills covered in the chapter; Ask the Expert - Q&A sections filled with bonus information and helpful tips; Notes - Extra information related to the topic being covered; Tips - Helpful reminders or alternate ways of doing things; and, Annotated Syntax - Example code with commentary that describes the programming techniques being illustrated. Wendy Willard is a designer, consultant, writer, and educator who has been involved in web design for more than 13 years. She is the author of "HTML: A Beginner's Guide, Fourth Edition", and other books.