具體描述
The author of the international bestseller The Art of the Start offers a new perspective on the art of influence.
Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur, and in The Art of the Start he wrote the essential contemporary guide for starting any new enterprise. Now Kawasaki turns to the mystery of influence and offers a compelling new take on this key force that drives any successful business or personal interaction.
Enchantment's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals.
Kawasaki's advice includes:
• How to Achieve Rapport, Credibility, and Trust
• How to Help People Enchant Themselves
• How to Overcome Resistance
• How to Enchant Your Employees...and Your Boss
• How to Resist Enchantment
Anchored by his road-tested wisdom and inimitable wit, Enchantment is another classic from one of the most respected voices in business today.
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Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy Kawasaki’s tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics.
The book explains when and why enchantment is necessary and then the pillars of enchantment: likeability, trustworthiness, and a great cause.
The next topics are launching, overcoming resistance, making enchantment endure, and using technology. There are even special chapters dedicated to enchanting your employees and your boss.
Finally, because there are times you may want to resist enchantment, there's even a chapter about how to do this too.
If you want to change the world — or even part of the world, this book is for you.
作者簡介
Guy Kawasaki is the cofounder of Alltop.com , an "online magazine rack" of popular topics on the web and a founding partner of Garage Technology Ventures. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
目錄資訊
Chapter 2: How to Achieve Likeability
Chapter 3: How to Achieve Trustworthiness
Chapter 4: How to Prepare
Chapter 5: How to Launch
Chapter 6: How to Overcome Resistance
Chapter 7: How to Make Enchantment Endure
Chapter 8: How to Use Push Technology
Chapter 9: How to Use Pull Technology
Chapter 10: How to Enchant Your Employees
Chapter 11: How to Enchant Your Boss
Chapter 12: How to Resist Enchantment
· · · · · · (收起)
讀後感
用戶評價
這部作品給我帶來瞭久違的閱讀快感，它讓我重新找迴瞭那種“被故事徹底吞噬”的感覺。它的世界構建是如此的嚴謹和自洽，每一個設定的引入都有其內在的邏輯支撐，絲毫沒有為瞭炫技而炫技的空洞感。與其他幻想類作品相比，這本書更像是對人類心理解剖的一把手術刀。我看到很多評論者聚焦於宏大的背景設定，但我更關注那些細小的、關於人性的閃光點或陰影。尤其是作者對“選擇的代價”這一母題的處理，簡直是教科書級彆的。每一次主角看似勝利的時刻，都伴隨著某種更深層次的失落或妥協，這種苦澀的平衡感，使得整個故事的基調顯得尤為真實和沉重。它不是一本讀完就能拋諸腦後的爆米花小說，更像是一次對精神世界的深度探險，需要時間消化。
评分閱讀這本書時，我經常會産生一種時間感錯亂的奇妙體驗，仿佛自己真的活在瞭那個特定的年代和環境中。作者對場景的描摹達到瞭近乎偏執的程度，無論是古老的圖書館內彌漫的塵土氣息，還是雨後街道上濕漉漉的青石闆的反光，都清晰可辨。更難得的是，這種細緻入微的描寫並沒有拖慢節奏，反而為人物的情感變化提供瞭堅實的背景依托。我特彆欣賞作者在處理多綫敘事時的功力，幾條看似毫無關聯的綫索，在不同的章節中交替齣現，但最終的匯閤點既令人意想不到，又在情理之中。這種結構上的精妙安排，充分展現瞭作者對整體故事走嚮的絕對掌控力。這是一部需要用心去“聽”故事而不是簡單“看”故事的作品，其豐富性和多層次性，值得反復推敲。
评分我對這本書的整體印象是：沉穩、厚重，帶著一種曆經滄桑後的深邃感。它不像那些流行小說那樣追求即時的感官刺激，而是更傾嚮於緩慢地滲透，在你放下書本之後，依然能感覺到它在你腦海中發酵和生根。語言風格上，作者偏愛使用一些富有畫麵感的詞匯，構建齣一種既古典又帶著現代疏離感的氛圍。我發現自己常常需要放慢閱讀速度，不是因為情節晦澀，而是因為那些句子本身的美感值得反復品味。書中所探討的主題——關於記憶的不可靠性與身份的建構——非常具有啓發性。它沒有給齣簡單的答案，而是將問題拋給瞭讀者，迫使我們去審視自身的存在。這種需要讀者主動參與、深度思考的文本，是我評價一部作品高下的重要標準。全書的結構設計也極為精巧，看似鬆散的敘事綫索，最終卻匯聚成一張嚴密的天網，令人嘆服。
评分這部小說的開篇便將我牢牢地吸住瞭，那種筆觸的細膩程度，仿佛能讓人觸摸到文字背後的情感脈絡。作者構建瞭一個極其復雜而又引人入勝的世界觀，每一個角落都充滿瞭未知的可能性。我尤其欣賞作者在人物塑造上的功力，主角的內心掙紮、動機的復雜性，都被描繪得入木三分，讓人忍不住想一直追隨他/她的腳步，去探尋隱藏在迷霧之下的真相。故事情節的推進張弛有度，高潮迭起，卻又不像某些作品那樣為瞭追求戲劇性而犧牲瞭邏輯性。每一次轉摺都顯得自然而然，是角色選擇和環境壓力共同作用的結果。閱讀過程中，我幾次因為一個突如其來的細節而停下來，細細迴味作者的伏筆和暗示，那種“原來如此”的頓悟感，是閱讀體驗中最為愉悅的部分之一。這本書的敘事節奏把握得恰到好處，既有讓人心跳加速的冒險場麵，也有讓人沉思的哲學探討，使得整體閱讀體驗非常飽滿，絕非膚淺的消遣之作。
评分說實話，我一開始對這本書抱有懷疑態度，因為市麵上太多同名或類似主題的作品已經讓我感到審美疲勞。然而，這部作品成功地避開瞭所有俗套的陷阱。它的獨到之處在於對“氛圍”的極緻營造。那種從字裏行間滲透齣的、令人不安的寜靜感，貫穿始終。作者似乎非常擅長捕捉那些微小的、容易被忽略的感官信息——比如特定時間的光綫、某種難以言喻的氣味——並將它們轉化為推動敘事的重要元素。我特彆喜歡其中一段關於主角逃離追捕的情節描寫，完全沒有依賴爆炸或追車戲碼，而是通過對角色生理反應的細緻刻畫，將那種腎上腺素飆升的恐懼感錶現得淋灕盡緻。這種內斂而強大的錶現力，讓我意識到，偉大的故事往往不需要喧嘩的辭藻，隻需要精準的捕捉和深度的共情。
评分翻譯中，春節後推齣。這是一本讀完讓你無所不能的書
评分Enchantment is a key success to life.
评分Guy Kawasaki寫書一嚮非常擅於扯，這本稍微不那麼扯一點。How to enchant people一直是我感興趣的話題，看這書等於把他去年在斯坦福的演講迴顧一遍。
评分好像從前讀過很多influence類書籍的筆記摘抄。新例子基本沒有。對我來說，是個精練概括，溫習一下也不錯。
评分看看
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