具体描述
The author of the international bestseller The Art of the Start offers a new perspective on the art of influence.
Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur, and in The Art of the Start he wrote the essential contemporary guide for starting any new enterprise. Now Kawasaki turns to the mystery of influence and offers a compelling new take on this key force that drives any successful business or personal interaction.
Enchantment's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals.
Kawasaki's advice includes:
• How to Achieve Rapport, Credibility, and Trust
• How to Help People Enchant Themselves
• How to Overcome Resistance
• How to Enchant Your Employees...and Your Boss
• How to Resist Enchantment
Anchored by his road-tested wisdom and inimitable wit, Enchantment is another classic from one of the most respected voices in business today.
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Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy Kawasaki’s tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics.
The book explains when and why enchantment is necessary and then the pillars of enchantment: likeability, trustworthiness, and a great cause.
The next topics are launching, overcoming resistance, making enchantment endure, and using technology. There are even special chapters dedicated to enchanting your employees and your boss.
Finally, because there are times you may want to resist enchantment, there's even a chapter about how to do this too.
If you want to change the world — or even part of the world, this book is for you.
作者简介
Guy Kawasaki is the cofounder of Alltop.com , an "online magazine rack" of popular topics on the web and a founding partner of Garage Technology Ventures. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
目录信息
Chapter 2: How to Achieve Likeability
Chapter 3: How to Achieve Trustworthiness
Chapter 4: How to Prepare
Chapter 5: How to Launch
Chapter 6: How to Overcome Resistance
Chapter 7: How to Make Enchantment Endure
Chapter 8: How to Use Push Technology
Chapter 9: How to Use Pull Technology
Chapter 10: How to Enchant Your Employees
Chapter 11: How to Enchant Your Boss
Chapter 12: How to Resist Enchantment
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用户评价
说实话，我一开始对这本书抱有怀疑态度，因为市面上太多同名或类似主题的作品已经让我感到审美疲劳。然而，这部作品成功地避开了所有俗套的陷阱。它的独到之处在于对“氛围”的极致营造。那种从字里行间渗透出的、令人不安的宁静感，贯穿始终。作者似乎非常擅长捕捉那些微小的、容易被忽略的感官信息——比如特定时间的光线、某种难以言喻的气味——并将它们转化为推动叙事的重要元素。我特别喜欢其中一段关于主角逃离追捕的情节描写，完全没有依赖爆炸或追车戏码，而是通过对角色生理反应的细致刻画，将那种肾上腺素飙升的恐惧感表现得淋漓尽致。这种内敛而强大的表现力，让我意识到，伟大的故事往往不需要喧哗的辞藻，只需要精准的捕捉和深度的共情。
评分我对这本书的整体印象是：沉稳、厚重，带着一种历经沧桑后的深邃感。它不像那些流行小说那样追求即时的感官刺激，而是更倾向于缓慢地渗透，在你放下书本之后，依然能感觉到它在你脑海中发酵和生根。语言风格上，作者偏爱使用一些富有画面感的词汇，构建出一种既古典又带着现代疏离感的氛围。我发现自己常常需要放慢阅读速度，不是因为情节晦涩，而是因为那些句子本身的美感值得反复品味。书中所探讨的主题——关于记忆的不可靠性与身份的建构——非常具有启发性。它没有给出简单的答案，而是将问题抛给了读者，迫使我们去审视自身的存在。这种需要读者主动参与、深度思考的文本，是我评价一部作品高下的重要标准。全书的结构设计也极为精巧，看似松散的叙事线索，最终却汇聚成一张严密的天网，令人叹服。
评分阅读这本书时，我经常会产生一种时间感错乱的奇妙体验，仿佛自己真的活在了那个特定的年代和环境中。作者对场景的描摹达到了近乎偏执的程度，无论是古老的图书馆内弥漫的尘土气息，还是雨后街道上湿漉漉的青石板的反光，都清晰可辨。更难得的是，这种细致入微的描写并没有拖慢节奏，反而为人物的情感变化提供了坚实的背景依托。我特别欣赏作者在处理多线叙事时的功力，几条看似毫无关联的线索，在不同的章节中交替出现，但最终的汇合点既令人意想不到，又在情理之中。这种结构上的精妙安排，充分展现了作者对整体故事走向的绝对掌控力。这是一部需要用心去“听”故事而不是简单“看”故事的作品，其丰富性和多层次性，值得反复推敲。
评分这部小说的开篇便将我牢牢地吸住了，那种笔触的细腻程度，仿佛能让人触摸到文字背后的情感脉络。作者构建了一个极其复杂而又引人入胜的世界观，每一个角落都充满了未知的可能性。我尤其欣赏作者在人物塑造上的功力，主角的内心挣扎、动机的复杂性，都被描绘得入木三分，让人忍不住想一直追随他/她的脚步，去探寻隐藏在迷雾之下的真相。故事情节的推进张弛有度，高潮迭起，却又不像某些作品那样为了追求戏剧性而牺牲了逻辑性。每一次转折都显得自然而然，是角色选择和环境压力共同作用的结果。阅读过程中，我几次因为一个突如其来的细节而停下来，细细回味作者的伏笔和暗示，那种“原来如此”的顿悟感，是阅读体验中最为愉悦的部分之一。这本书的叙事节奏把握得恰到好处，既有让人心跳加速的冒险场面，也有让人沉思的哲学探讨，使得整体阅读体验非常饱满，绝非肤浅的消遣之作。
评分这部作品给我带来了久违的阅读快感，它让我重新找回了那种“被故事彻底吞噬”的感觉。它的世界构建是如此的严谨和自洽，每一个设定的引入都有其内在的逻辑支撑，丝毫没有为了炫技而炫技的空洞感。与其他幻想类作品相比，这本书更像是对人类心理解剖的一把手术刀。我看到很多评论者聚焦于宏大的背景设定，但我更关注那些细小的、关于人性的闪光点或阴影。尤其是作者对“选择的代价”这一母题的处理，简直是教科书级别的。每一次主角看似胜利的时刻，都伴随着某种更深层次的失落或妥协，这种苦涩的平衡感，使得整个故事的基调显得尤为真实和沉重。它不是一本读完就能抛诸脑后的爆米花小说，更像是一次对精神世界的深度探险，需要时间消化。
评分看看
评分好像从前读过很多influence类书籍的笔记摘抄。新例子基本没有。对我来说，是个精练概括，温习一下也不错。
评分Enchantment is a key success to life.
评分Guy Kawasaki写书一向非常擅于扯，这本稍微不那么扯一点。How to enchant people一直是我感兴趣的话题，看这书等于把他去年在斯坦福的演讲回顾一遍。
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