Flipped pdf epub mobi txt 电子书下载 2024

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Winsor, John

2010-4

260

117.00元

9781932841480

图书标签: 营销市场创新经济学社会学

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发表于2024-11-26

Flipped epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Flipped pdf epub mobi txt 电子书下载 2024

图书描述

Branding is done — in today's business and marketing world, it's all about bottom-up co-creation to ensure real marketing effectiveness and product success. Marketing expert John Winsor makes a powerful case that instead of focusing on traditional branding efforts, companies must learn to use "co-creation" tools to work from the bottom up to create new products, services, and marketing strategies in collaboration with their customers. Today, it's all about getting out in the streets and spending time with the right customers, in their worlds, to create the essential foundations for breakthrough innovation. He takes readers deep into this new kind of customer-company relationship, providing useful case studies as well as practical step-by-step methods to engage these key voices in dialogues that fuel real innovation. Readers will learn how to develop a true bottom-up co-creation strategy and hone the intuition and inspiration that drive innovation.

Flipped 下载 mobi epub pdf txt 电子书