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Advertising is a behavior targeted at human beings, which are in most times irrational. The field was nowhere near the exactness of the scientific world, at least before Hopkins. In this book he set out many basic principles of advertising that are regarded as commonplace nowadays and led the industry to a more structured level. Great contribution.

Advertising is a behavior targeted at human beings, which are in most times irrational. The field was nowhere near the exactness of the scientific world, at least before Hopkins. In this book he set out many basic principles of advertising that are regarded as commonplace nowadays and led the industry to a more structured level. Great contribution.

Advertising is all about salesmanship

Advertising is all about salesmanship

Advertising is a behavior targeted at human beings, which are in most times irrational. The field was nowhere near the exactness of the scientific world, at least before Hopkins. In this book he set out many basic principles of advertising that are regarded as commonplace nowadays and led the industry to a more structured level. Great contribution.

我不是一个广告人，但我从事销售工作近五年。霍普金斯说：“广告是推销术的一种，它的基本原则就是推销术的基本原则。”他还说：“把广告本身当作一个推销员，让它自己证明自己。”于是我也可以说：“好的销售员，他本身就是一个好的广告。” 霍普金斯的这两本书...  

01 真正的就业是从高中的时候开始选择，从选择文理班开始。 以前，理工科的专业特别吃香，凭着一身技术到哪都有工作。最怕就是选择文科，读些穷酸文，最好的工作就是学校的语文教师了。 但谁能料到，风水轮流转呢？ 十年前，很多人怕选择文科专业会穷死一生。 现在互联网的时代...  

没有枯燥的理论、没有复杂的案例，有的仅是经验的分享、案例的回顾。但对于每个广告人、创意人、营销人来说，却是熟悉的方式、方法，在不同渠道和不同资源上的使用。分外亲切，也特别受用。 每个广告人、创意人、营销人，甚至是每个创业者都有必要阅读，并反复阅读的好书。 ...