Most business books on social media have focused exclusively on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one another—social media enables this to happen unrestricted by physical location and in all kinds of extraordinarily creative ways. The New Social Learning is the most authoritative guide available to leveraging these powerful new technologies.

Tony Bingham and Marcia Conner explain why social media is the ideal solution to some of the most pressing educational challenges organizations face today, such as a widely dispersed workforce and striking differences in learning styles, particularly across genera-tions. They definitively answer common objections to using social media as a training tool and show how to win over even the most resistant employees. Then, using examples from a wide range of organizations—including Deloitte & Touche, IBM, TELUS, and even the CIA—Bingham and Conner help readers sort through the dizzying array of technological options available and decide when and how to use each one to achieve key strategic goals.

Social media technologies—everything from 140-character “microsharing” messages to media-rich online communities to complete virtual environments and more—enable people to connect, collaborate, and innovate on levels never before dreamed of. They make learning dramatically more dynamic, stimulating, enjoyable, and effective. This greatly anticipated book helps organizations create a contemporary learning strategy that is as timely as it is transformative.

托尼·賓漢姆（Tony Bingham），美國培訓與發展協會（American Society for Training & Development，簡稱ASTD，現已更名為人纔發展協會，Association for Talent Development，簡稱ATD）總裁兼首席執行官，擁有豐富的商業、金融、運營和技術管理專業經驗，於2001年加入ASTD，擔任首席運營官（COO）和首席信息官（CIO），並於2004年2月升任總裁兼首席執行官。

憑藉董事會的支持和90名員工及廣泛的誌願者工作網絡，托尼緻力於幫助會員在組織中進行領導人纔的管理，發揮對業務的積極作用，理解社交媒體在非正式學習中的重要作用，以彌補技能缺陷，並將它們與具有戰略性的重要工作緊密結閤。

托尼是《嚮CEO展現學習的價值》（Presenting Learning： Ensure CEOs Get the Value of Learning）一書的作者之一，該書幫助學習專業人士如何將自己定位於戰略夥伴，更清晰地展現學習的業務價值，通過講故事等更具說服力的方式，來說明學習對業務績效的影響。

瑪亞婭·康納（Marcia Conner），奧特米特集團（Altimeter Group）的閤夥人之一，也是達頓商學院（Darden School of Business）的一員，以及應用廣泛的Twitter chat#lrnchat的創辦者之一，《快公司》雜誌專欄“全方位的學習”的作者。

她的專長橫跨瞭許多重要領域，如領導力、戰略、技術、教育和設計。她將這些領域整閤起來，為我們展現瞭如何讓組織生態係統中的每一個人都竭盡所有智慧，以形成競爭優勢、提高企業效益。 瑪西婭有20多年企業經作經驗，她曾是PeopleSoft公司旗下教育與信息服務機構的副總裁、微軟公司全球培訓部高級經理，曾擔任《新經濟時代的學習》（Learning in the New Economy）雜誌主編，同時也是“新型溝通研究學會”（Society for New Communications Research）的成員。 她著有《現在，學得更多》（Learn More Now）一書，並與他人閤著瞭《創造學習型文化：戰略、技術與實踐》（Creating a Learning Culture： Stretegy, Technology, and Pratice）一書。她還開設瞭博客Learnativity，涉及的主題涵蓋學習、創造力、行動和生産率等多個方麵。