Praise for Fair Value Measurements: Practical Guidance and Implementation "Writing Fair Value Measurements was a monumental task fraught with controversy not only in the U.S. but also abroad. Having coauthored a book with Mark as well as written one myself, I was even more impressed that Mark was able to navigate these fair value minefields and produce a work that will be a tremendous help to accountants and non-accountants alike. If you are looking for a 'one-stop' book on fair value measurements, this is it!"-Neil J. Beaton, CPA/ABV, CFA, ASA, National Partner in Charge, Valuation Services, Grant Thornton LLP "In recent years, the FASB and the IASB have added many requirements for various assets and liabilities to be measured at fair value. In this book, Zyla clearly describes how to implement these fair value measurements and how investors and creditors should interpret them. The crisp writing and illuminating analysis will help readers to grasp the essence of fair value accounting and to apply it wisely."-J. Edward Ketz, Associate Professor of Accounting, Pennsylvania State University A hands-on guide for financial executives needing to understand the fair value measurement process In basic, nontechnical language, Fair Value Measurements: Practical Guidance and Implementation will help all financial executives and auditors succeed in understanding the fair value accounting rules that corporations must follow. The result is a resource that professionals can rely on to understand the importance of valuation and the concepts that define it. Filled with practical direction for best practices of financial valuation as well as for understanding the many FASB pronouncements involving fair value, Fair Value Measurements: Practical Guidance and Implementation brings senior-level executives up to speed on what fair value really means.