圖書標籤: 傳播學 PR-AD-MKT 英文原版 美國 新聞學 大眾傳播 公共基礎 傳播學
发表于2024-11-05
Mass Communication Theory Foundations Ferment and Future pdf epub mobi txt 電子書 下載 2024
Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical mass communication theories, and explains the media literacy movement in terms you can understand. Plus, this mass communications textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. And because it’s loaded with study tools, it will help you succeed on exams and in the course.
Stanley J. Baran is the chair of the Communication Department at Bryant University, where he teaches courses in Mass Communication and Broadcast Media. His academic interests include empirical/quantitative research in mass communication, mass media and social construction of reality, and development and improvement of media literacy skills. He is a member of the Speech Communication Association and the editorial boards of Dow Jones Newspaper Fund Editing Intern Program and COMMUNICATION QUARTERLY. He was a Senior Fulbright Scholar, Institut fur Journalismus und Kommunikationsforschung, Hannover, Deutschland, in 1997. He has served as a consultant for numerous corporations and organizations, including IBM, ABC, GTE, and Westin Hotels.
Dennis K. Davis teaches in the College of Communications at Penn State University, teaching and researching mass communication theory, new media literacy, international communication, research methods, and political communication. He has served as a tenured full professor at Cleveland State University, Southern Illinois University, and the University of North Dakota. He was director of the School of Communication at the University of North Dakota and has served as editor of the JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, published by the Broadcast Education Association. He has co-authored four books on political communication, mass communication theory, and news audience research, as well as numerous articles, chapters, and reviews. He has headed divisions of the Association for Education in Journalism and Mass Communication and the National Communication Association. In 1979-1980, he was a Fulbright Senior Lecturer at the University of Amsterdam and the University of Louvain la Neuve. In 1996, he attended a Fulbright-sponsored seminar on German mass media and media research. His research has won the Donald McGannon Award for Social and Ethical Relevance in Communication Policy Research from Fordham University and the Broadcasting Preceptor Award from San Francisco State University.
目前看來最不偏頗的教科書
評分目前看來最不偏頗的教科書
評分目前看來最不偏頗的教科書
評分目前看來最不偏頗的教科書
評分目前看來最不偏頗的教科書
听学长推荐了这本书,说是按时间顺序来编写,值得一读。但读后发现完全理不出头绪。历史分期也很含混,估计是翻译的问题。还有许多名词都与一般常见的传播学名词不同。还是推荐看英文版的比较好。
評分听学长推荐了这本书,说是按时间顺序来编写,值得一读。但读后发现完全理不出头绪。历史分期也很含混,估计是翻译的问题。还有许多名词都与一般常见的传播学名词不同。还是推荐看英文版的比较好。
評分听学长推荐了这本书,说是按时间顺序来编写,值得一读。但读后发现完全理不出头绪。历史分期也很含混,估计是翻译的问题。还有许多名词都与一般常见的传播学名词不同。还是推荐看英文版的比较好。
評分 評分Mass Communication Theory Foundations Ferment and Future pdf epub mobi txt 電子書 下載 2024