图书标签: 传播学 PR-AD-MKT 英文原版 美國 新闻学 大众传播 公共基础 傳播學
发表于2024-11-22
Mass Communication Theory Foundations Ferment and Future pdf epub mobi txt 电子书 下载 2024
Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical mass communication theories, and explains the media literacy movement in terms you can understand. Plus, this mass communications textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. And because it’s loaded with study tools, it will help you succeed on exams and in the course.
Stanley J. Baran is the chair of the Communication Department at Bryant University, where he teaches courses in Mass Communication and Broadcast Media. His academic interests include empirical/quantitative research in mass communication, mass media and social construction of reality, and development and improvement of media literacy skills. He is a member of the Speech Communication Association and the editorial boards of Dow Jones Newspaper Fund Editing Intern Program and COMMUNICATION QUARTERLY. He was a Senior Fulbright Scholar, Institut fur Journalismus und Kommunikationsforschung, Hannover, Deutschland, in 1997. He has served as a consultant for numerous corporations and organizations, including IBM, ABC, GTE, and Westin Hotels.
Dennis K. Davis teaches in the College of Communications at Penn State University, teaching and researching mass communication theory, new media literacy, international communication, research methods, and political communication. He has served as a tenured full professor at Cleveland State University, Southern Illinois University, and the University of North Dakota. He was director of the School of Communication at the University of North Dakota and has served as editor of the JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, published by the Broadcast Education Association. He has co-authored four books on political communication, mass communication theory, and news audience research, as well as numerous articles, chapters, and reviews. He has headed divisions of the Association for Education in Journalism and Mass Communication and the National Communication Association. In 1979-1980, he was a Fulbright Senior Lecturer at the University of Amsterdam and the University of Louvain la Neuve. In 1996, he attended a Fulbright-sponsored seminar on German mass media and media research. His research has won the Donald McGannon Award for Social and Ethical Relevance in Communication Policy Research from Fordham University and the Broadcasting Preceptor Award from San Francisco State University.
目前看来最不偏颇的教科书
评分目前看来最不偏颇的教科书
评分目前看来最不偏颇的教科书
评分目前看来最不偏颇的教科书
评分目前看来最不偏颇的教科书
The Effects of the Media on Audience Groups 【Abstract】 Media effect has always been a hot topic of communication study, and there have been a considerable number of theoretical achievements. However, in the new-media Era, the effects of both traditional ...
评分 评分我实在觉得翻译帝不怎么样,干嘛你就非得要按照英文句子顺序来说话呢,不可以按照我们中国人说话的方式译吗?很吃力诶。看了十页我都划出好几个云云雾雾的句子了。Oh,my god。比如介绍的第5页,更简单的说法来自历史学家琼.雅各布斯.布伦伯格,而且是特别写给那些涉足社会理论...
评分这本书较之以前读的国内传播学教材实在是太赞了,可惜我对传播学知识储备较少,认识肤浅,自己还没有形成比较系统的体系,哪位前辈读过此书,可否分享心得一二?不胜感激~
评分The Effects of the Media on Audience Groups 【Abstract】 Media effect has always been a hot topic of communication study, and there have been a considerable number of theoretical achievements. However, in the new-media Era, the effects of both traditional ...
Mass Communication Theory Foundations Ferment and Future pdf epub mobi txt 电子书 下载 2024