Mass Communication Theory Foundations Ferment and Future pdf epub mobi txt 电子书 下载 2024


Mass Communication Theory Foundations Ferment and Future

简体网页||繁体网页
Stanley J. Baran
Thomson Learning
2008-8
0
USD 80.95
Paperback
9780534728731

图书标签: 传播学  PR-AD-MKT  英文原版  美國  新闻学  大众传播  公共基础  傳播學   


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发表于2024-11-05

Mass Communication Theory Foundations Ferment and Future epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Mass Communication Theory Foundations Ferment and Future epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Mass Communication Theory Foundations Ferment and Future pdf epub mobi txt 电子书 下载 2024



图书描述

Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical mass communication theories, and explains the media literacy movement in terms you can understand. Plus, this mass communications textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. And because it’s loaded with study tools, it will help you succeed on exams and in the course.

Mass Communication Theory Foundations Ferment and Future 下载 mobi epub pdf txt 电子书

著者简介

Stanley J. Baran is the chair of the Communication Department at Bryant University, where he teaches courses in Mass Communication and Broadcast Media. His academic interests include empirical/quantitative research in mass communication, mass media and social construction of reality, and development and improvement of media literacy skills. He is a member of the Speech Communication Association and the editorial boards of Dow Jones Newspaper Fund Editing Intern Program and COMMUNICATION QUARTERLY. He was a Senior Fulbright Scholar, Institut fur Journalismus und Kommunikationsforschung, Hannover, Deutschland, in 1997. He has served as a consultant for numerous corporations and organizations, including IBM, ABC, GTE, and Westin Hotels.

Dennis K. Davis teaches in the College of Communications at Penn State University, teaching and researching mass communication theory, new media literacy, international communication, research methods, and political communication. He has served as a tenured full professor at Cleveland State University, Southern Illinois University, and the University of North Dakota. He was director of the School of Communication at the University of North Dakota and has served as editor of the JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, published by the Broadcast Education Association. He has co-authored four books on political communication, mass communication theory, and news audience research, as well as numerous articles, chapters, and reviews. He has headed divisions of the Association for Education in Journalism and Mass Communication and the National Communication Association. In 1979-1980, he was a Fulbright Senior Lecturer at the University of Amsterdam and the University of Louvain la Neuve. In 1996, he attended a Fulbright-sponsored seminar on German mass media and media research. His research has won the Donald McGannon Award for Social and Ethical Relevance in Communication Policy Research from Fordham University and the Broadcasting Preceptor Award from San Francisco State University.


图书目录


Mass Communication Theory Foundations Ferment and Future pdf epub mobi txt 电子书 下载
想要找书就要到 小哈图书下载中心
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

用户评价

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目前看来最不偏颇的教科书

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目前看来最不偏颇的教科书

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目前看来最不偏颇的教科书

评分

目前看来最不偏颇的教科书

评分

目前看来最不偏颇的教科书

读后感

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听学长推荐了这本书,说是按时间顺序来编写,值得一读。但读后发现完全理不出头绪。历史分期也很含混,估计是翻译的问题。还有许多名词都与一般常见的传播学名词不同。还是推荐看英文版的比较好。  

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这本书是不错,但是因该是就原版来说,翻译过来的一些东西,实在然人不敢苟同!不要一看到是外国的教科书就人云亦云地赞扬,而全盘否定我们自己编写的教科书,毕竟这本书是在美国的大环境下写的,有些东西放在中国并不适用。

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The Effects of the Media on Audience Groups 【Abstract】 Media effect has always been a hot topic of communication study, and there have been a considerable number of theoretical achievements. However, in the new-media Era, the effects of both traditional ...  

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