圖書標籤: Marketing
发表于2024-11-08
International Marketing Strategy pdf epub mobi txt 電子書 下載 2024
The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.
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評分湊閤標下這本好瞭,不確定版本
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評分湊閤標下這本好瞭,不確定版本
評分看個大概,對某一部分還想進一步研究就要查相關的資料和每章的references.
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International Marketing Strategy pdf epub mobi txt 電子書 下載 2024