International Marketing Strategy pdf epub mobi txt 电子书下载 2024

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Isobel Doole

South Western Educational Publishing

2008-1-1

462

USD 75.95

Paperback

9781844807635

图书标签: Marketing

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发表于2024-11-10

International Marketing Strategy epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

International Marketing Strategy pdf epub mobi txt 电子书下载 2024

图书描述

The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.

International Marketing Strategy 下载 mobi epub pdf txt 电子书