Pocketbook Power pdf epub mobi txt 電子書 下載 2024


Pocketbook Power

簡體網頁||繁體網頁
Bernice Kanner
McGraw-Hill Companies
2004-04-01
224
USD 26.95
Paperback
9780071737753

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发表于2024-09-21

Pocketbook Power epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Pocketbook Power epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Pocketbook Power pdf epub mobi txt 電子書 下載 2024



圖書描述

While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In "Pocketbook Power "noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically transformed the face of advertising and marketing over the past several decades. Combining compelling demographic and statistical information with eye-opening and entertaining "tales from the trenches," she explores how the ad world has responded to a female-dominated marketplace. Industry sector by industry sector, Kanner describes successful approaches that have been used to reach women consumers of apparel, financial services, health care, technology, and more. An entertaining and informative look at how today's women-dominated marketplace is shaking up the status quo on Madison Avenue Anatomizes some of the most successful (and unsuccessful) women-oriented campaigns of all times

Pocketbook Power 下載 mobi epub pdf txt 電子書

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Pocketbook Power pdf epub mobi txt 電子書 下載
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