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作者Brad Geddes(布蘭德.蓋茲)，Google團隊歐洲、中東和非洲區的前網站分析負責人，是國際公認的Google Analytics專傢。他定義並通過瞭建立泛歐洲産品專傢團隊戰略，為全球客戶提供網站性能優化谘詢服務。是一位經驗非常豐富的GoogleAdWords講師，也是知名的互聯網營銷谘詢師。

譯者宮鑫，射手學院創始人，曾任百度認證負責人，品眾互動首席優化師。著有《Google廣告優化與工具》；主持編寫《百度推廣-搜索營銷新視角》《點金時刻-搜索營銷實戰前沿》；譯有 《精通搜索分析》、《轉化：提升網站流量和轉化率的技巧》、《數字營銷解析》、《搜索引擎優化(SEO)方法與技巧》(第5版)等康寜：上海外國語大學英語語言文學博士，現為青島科技大學外國語學院副教授，英語係主任，翻譯碩士教育中心主任。在《中國翻譯》等期刊發錶論文二十餘篇，齣版譯著一部。曾為青島海等多傢公司擔任兼職譯審和翻譯。王娜：北京品眾互動網絡營銷技術有限公司副總裁，負責針對國內及海外客戶的基於搜索引擎的整閤營銷，以及基於大數據技術應用的精準營銷服務業務，北京大學法學碩士，數字營銷領域從業八年，擁有豐富的搜索廣告投放實戰經驗。