Priceless pdf epub mobi txt 电子书 下载 2024


Priceless

简体网页||繁体网页
William Poundstone
Hill & Wang
2010-1-5
336
GBP 20.29
Hardcover
9780809094691

图书标签: 心理学  英文原版  经济  Psychology  Economics   


喜欢 Priceless 的读者还喜欢




点击这里下载
    


想要找书就要到 小哈图书下载中心
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

发表于2024-11-13

Priceless epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Priceless epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Priceless pdf epub mobi txt 电子书 下载 2024



图书描述

Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination. In "Priceless," the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, "Priceless" should prove indispensable to anyone who negotiates.

Priceless 下载 mobi epub pdf txt 电子书

著者简介


图书目录


Priceless pdf epub mobi txt 电子书 下载
想要找书就要到 小哈图书下载中心
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

用户评价

评分

game theory, anchoring effect, behavior economics and psychology for an average person

评分

妙趣横生

评分

a person who has not made peace with his losses is likely to accept gambles that would be unacceptable to him otherwise.

评分

妙趣横生

评分

2020.05

读后感

评分

评分

评分

评分

评分

类似图书 点击查看全场最低价

Priceless pdf epub mobi txt 电子书 下载 2024


分享链接









相关图书




本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

友情链接

© 2024 qciss.net All Rights Reserved. 小哈图书下载中心 版权所有