Priceless pdf epub mobi txt 电子书 下载 2024


Priceless

简体网页||繁体网页
William Poundstone
Hill & Wang
2010-1-5
336
GBP 20.29
Hardcover
9780809094691

图书标签: 心理学  英文原版  经济  Psychology  Economics   


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发表于2024-11-30

Priceless epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Priceless epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Priceless pdf epub mobi txt 电子书 下载 2024



图书描述

Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination. In "Priceless," the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, "Priceless" should prove indispensable to anyone who negotiates.

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Priceless pdf epub mobi txt 电子书 下载
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对于我目前做生意来说,是有指导意义的,但是作为书来说,全都是例子,说了一大堆方法,我觉得没有深度。对于生意来说,“操纵”顾客的想法,我个人很排斥,虽然确实有效。

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2020.05

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妙趣横生

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对于我目前做生意来说,是有指导意义的,但是作为书来说,全都是例子,说了一大堆方法,我觉得没有深度。对于生意来说,“操纵”顾客的想法,我个人很排斥,虽然确实有效。

评分

对于我目前做生意来说,是有指导意义的,但是作为书来说,全都是例子,说了一大堆方法,我觉得没有深度。对于生意来说,“操纵”顾客的想法,我个人很排斥,虽然确实有效。

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Priceless pdf epub mobi txt 电子书 下载 2024


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