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出版者:Routledge

作者:Franklin, Bob 編

出品人:

頁數:256

译者:

出版時間:2001-08-24

價格:USD 41.95

裝幀:Paperback

isbn號碼:9780415198721

叢書系列:

圖書標籤:

British television
Television policy
Media regulation
Broadcasting
Communications policy
Cultural policy
United Kingdom
Media history
Political science
Public policy

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具體描述

British Television Policy: A Reader provides a forum for the significant policy debates which have informed and shaped television broadcasting since the publication in 1986 of the Peacock Committee Report on the financing of the BBC. The Reader presents key documents and critically analyses their impact on the organisation, financial resources, programme content, editorial philosophy and the regulatory environment of television broadcasting. Recognising that policy making is not wholly a prerogative of government, British Television Policy provides readers with access to a wide range of statutory and non-governmental documents which have affected British broadcasting legislation: Acts of Parliament; Private Members' Bills; Select Committee Reports; Official statements by Ministers; Parliamentary inquiries such as the Davies Report; Policy documents prepared by interest groups such as the Campaign for Quality Television and the Voice of the Listener and Viewer; Strategic announcements from the ITC; Statements from the BBC and ITV; Public lectures by media owners and executives such as Rupert Murdoch and Richard Eyre; Commentaries from media academics and media analysts. Beginning with a comprehensive editorial introduction which details television policy since 1945, the Reader is arranged in thematic sections which explore the purpose of television broadcasting, the financing of television, broadcasting policy and quality, regulation, and the relationship of broadcasting and politics. Each section is accompanied by an editor's introduction and commentary and the Reader is supported by a glossary and a guide to further reading. Includes extracts, speeches and writing from figures such as Chris Smith, Margaret Thatche, John Birt and Greg Dyke

這本書《British Television Policy》深入探討瞭英國電視行業的發展曆程及其所處的政策框架。它詳細分析瞭從20世紀初到當今的多次改革與調整，涵蓋瞭從早期廣播嚮現代數字媒體的演變過程。這本書通過係統化的章節介紹，呈現瞭政府、行業及社會對英國電視內容、傳播方式和受眾需求的不斷響應。書中首先詳細迴顧瞭20世紀初期英國電視發展的初衷，包括國傢對公共信息傳播的重要性以及政策製定者在推動這一方嚮上的努力。這一部分還介紹瞭最初的技術局限與挑戰，並分析瞭早期政策對行業標準和運營模式的影響。接下來，書籍著重描述瞭不同時期的重大政策變化。例如，在20世紀70年代和80年代，英國政府強調電視在教育、文化宣傳和公共事務中的作用，通過一係列法規和指南規範內容與形式。同樣重要的一節是對2000年後媒體環境快速變遷帶來的挑戰及應對策略，包括互聯網興起和數字廣告帶來的競爭壓力。書中還特彆關注政策製定過程中的多方參與與協調，探討瞭政府、廣播公司及公眾在政策設計與調整中的角色。通過大量實例和數據分析，這本書揭示瞭每個政策背後的邏輯，以及這些政策如何塑造瞭英國電視媒體的整體格局。此外，書籍不僅總結瞭曆史發展，還對當前全球化和技術革新背景下的未來趨勢進行預測。它討論瞭人工智能、大數據和流媒體服務等新興技術對傳統電視行業的深遠影響，同時評估瞭政策是否能及時適應並引導行業走嚮更加健康和可持續的發展方嚮。在內容結構上，書籍通過清晰的章節劃分與詳細說明，使讀者能夠逐步理解政策演變的宏觀背景，並深入挖掘其具體影響。每一章均配有豐富的圖錶、案例研究和專傢評論，為綜閤學習提供瞭全麵的依據。總體而言，這本書不僅是對英國電視曆史的全景式迴顧，更是一份分析政策與行業互動關係的深度研究，值得相關領域讀者深入閱讀。它通過細緻入微的內容展示，為理解這一重要行業提供瞭有力參考。這個圖書的設計注重平衡廣度與深度，通過豐富的資料和詳實的分析幫助讀者全麵掌握電視政策的發展脈絡及其實際影響。無論是對曆史學傢、媒體研究者，還是行業從業者，都能從中獲得有價值的見解。這本書以科學嚴謹的態度，展示瞭一個復雜而動態的領域，確保讀者在閱讀過程中不僅瞭解事實，還能思考未來的方嚮。